Growth & Acquisition Analyst

About Xpress

Xpress is a Philippines-based mobility and transport platform operating ride-hailing, EV/hybrid taxis, motorcycle taxis, concierge services, and corporate transport. We are in a growth phase — scaling our passenger base city by city, zone by zone — and we need someone who can make our acquisition and retention efforts measurably smarter.

Why This Role Exists

We spend money to acquire passengers. We need to know — precisely — what that money buys us. Not vanity metrics. Real answers: How much does it cost to get a passenger from install to first completed ride? Where in the funnel are we losing people? Which channels bring passengers who actually come back? This role exists to make those questions answerable every single day.

What You Will Own

• Passenger Funnel Analytics — Track and report on the full passenger journey: app install → registration → first ride attempt → first completed trip → repeat usage. Identify where the funnel breaks and quantify the cost of each drop-off
• Acquisition Cost Tracking — Calculate and maintain customer acquisition cost by channel, geography, and cohort. Separate promotional spend from media spend for clean unit economics
• Cohort & Retention Analysis — Build weekly and monthly cohort retention views. Our data shows that roughly three-quarters of passengers who complete their first trip do not return. Your job is to make that visible at a granular level so the marketing and lifecycle teams can act on it
• Paid Media Performance — Work alongside our paid media partners and internal marketing team to report on campaign performance across Meta, TikTok, and other channels. You are not running ads — you are telling us which ads work
• Channel Health Monitoring — Monitor push notification deliverability, reachability rates, and CRM campaign performance. Flag when channels degrade before it becomes a crisis
• Dashboard Delivery — Build and maintain dashboards in Amplitude and Databricks that the marketing and lifecycle teams check daily

What We Are Looking For

• 2-4 years of experience in analytics, growth, or marketing analytics — ideally in a consumer mobile app, marketplace, or digital product environment
• Strong SQL skills — you should be comfortable querying large transactional datasets
• Experience with a product analytics tool (Amplitude, Mixpanel, CleverTap, or similar)
• Understanding of marketing funnels, cohort analysis, and customer acquisition cost calculations
• Comfort working with marketing teams and translating campaign data into performance insights
• Ability to work at speed — this is a daily-reporting role, not a quarterly-research role

Nice to Have

• Experience with mobile attribution platforms (AppsFlyer, Adjust, Branch)
• Familiarity with CRM and lifecycle marketing platforms (WebEngage, CleverTap, Braze)
• Exposure to Meta Ads Manager or TikTok Ads reporting (read access, not buying)
• Experience with Databricks, BigQuery, or another cloud data warehouse
• Basic Python or scripting skills for data automation

What You Should Know

You will work closely with our Senior Data Analyst (who sets technical standards and reviews your work) and our lifecycle and marketing leads (who act on your analysis). The role is analytical, not strategic — you are the person who makes the numbers visible and trustworthy so that others can make better decisions. If you like seeing your dashboards change how a team spends money, this role will suit you.

How to Apply

Send your CV and a short note on why this role interests you. Bonus points if you can describe a time you found something in data that changed how a team made a decision.

Pay: Up to Php50,000.00 per month

Benefits:

• Company events
• Flexible schedule
• Flextime
• Health insurance
• Life insurance
• On-site parking
• Opportunities for promotion
• Paid training

Work Location: Hybrid remote in Pasig