GROWTH & BUSINESS DEVELOPMENT MANAGER

KEY RESPONSIBILITIES
Business Development and Partnerships

• Build and manage a strong pipeline across corporate, institutional, catering, events, bulk-order and other relevant channels.

• Develop relationships, proposals and partnerships, taking opportunities from initial contact through negotiation, conversion and repeat business.

Customer Growth and CRM

• Drive effective CRM use and consistent customer-data capture, segmentation and analysis across relevant channels.

• Develop acquisition, retention, reactivation, loyalty and referral initiatives that increase customer frequency, lifetime value and average spend.

Sales Pipeline and Conversion

• Ensure significant enquiries and opportunities are assigned, followed up and tracked from lead through conversion or closure.

• Monitor conversion, response times and reasons for lost business, and address sales leakage caused by weak follow-up or unclear ownership.

Outlet and Local Market Growth

• Work with Operations to develop and execute focused 30-day, 60-day and 90-day commercial plans for selected outlets.

• Map outlet catchments and develop local relationships with offices, estates, schools, churches, hospitals and other potential customers.

Growth Projects and Digital Channels

• Provide commercial leadership for assigned initiatives, including cakes and celebration products, e-commerce, delivery channels, catering and new customer propositions.

• Set clear targets, coordinate delivery across teams, track performance and resolve execution gaps until agreed outcomes are achieved.

Sales Excellence and Commercial Intelligence

• Improve sales performance through practical upselling, cross-selling, product bundles and frontline commercial initiatives.

• Monitor customer and competitor trends and maintain a concise weekly dashboard covering pipeline, conversions, customer growth, key channels and priorities.

REQUIREMENTS

✅ A degree holder with minimum of 5 years relevant experience in business development, sales, commercial growth, or key account management.

✅ Proven ability to convert sales opportunities and build recurring customer relationships.

✅ Experience in food service, hospitality, retail, FMCG, or catering is desirable.

✅ Strong networking, negotiation, communication, and commercial skills.

✅ Ability to manage sales pipelines, CRM, and performance reports.

✅ Strong follow-through, initiative, and results orientation.

HOW TO APPLY

Send your updated CV to [email protected]

Email Subject: Application for Growth & Business Development Manager

*Only shortlisted candidates will be contacted.*

Work Location: In person