Growth & Demand Generation Specialist

Who are we?

DELECTATECH is a startup born in Barcelona that monitors and analyzes millions of data points from every type of Food Service establishment (bars, restaurants, cafés, etc.) worldwide.

After years of research, we have built our own internationally recognized AI engine, which makes it possible to analyze any Food Service establishment at an unprecedented level of detail. We offer all this technology to our clients through Food Radar, the SaaS that enables global leaders in HORECA manufacturing and distribution to analyze their real market in seconds, segment with maximum precision and prioritize the establishments with the greatest sales potential.

The company has received several awards for its innovation and has been recognized for its contribution to applying AI to the Food Service sector. In addition, thanks to its latest advances in Generative Artificial Intelligence, the company has been included in Microsoft’s global accelerator program.

What are we looking for?

We are looking for a Growth & Demand Generation Specialist to join our Marketing team, within the Revenue area, and turn our goals into a recurring B2B demand generation engine across Spain, Europe and LATAM.

Your focus will be opening quality conversations with key accounts and decision-makers (C-level and managers) at manufacturers and distributors in the Food Service sector. You will combine personalized ABM campaigns with inbound and nurturing, working hand in hand with our sales team. We are not looking for someone who measures success in sends or clicks, but in meetings with the people who decide and in real pipeline.

This role is designed for someone with around two years of B2B marketing experience, who takes initiative, gets up to speed quickly and wants to grow with the position.

Your day-to-day

• You will design and coordinate ABM campaigns with the sales team for a focused set of key accounts: selecting the companies, researching their context, identifying the decision-makers and crafting tailored messages for each of them.

• You will run inbound and B2B email marketing campaigns, segmented by customer profile and funnel stage, with nurturing and reactivation sequences that help move each account forward.

• You will launch campaigns in our priority markets in Europe and LATAM, adapting audiences, messages and channels to each country.

• You will own the Growth campaign calendar and its reporting: measuring results, drawing insights and proposing improvements on a regular basis.

• Together with Product Marketing, you will activate the content we produce (reports, customer cases, webinars, etc.) in your campaigns.

• Over time, you will take on SEO, landing pages and conversion optimization, and expand your skills in automation and AI applied to everyday work.

What we are looking for in you

• Around 2 years of B2B marketing experience, with hands-on involvement in acquisition campaigns targeting specific accounts and decision-makers.

• Experience running inbound, email marketing or B2B nurturing campaigns with a clear commercial goal.

• Ability to analyze your campaign results and make data-driven decisions, connecting your work to meetings and opportunities, not just open rates and clicks.

• Comfortable using a CRM and campaign tools; HubSpot experience is a plus. We value it if you use AI to research, personalize or improve your campaigns.

• Spanish at native or bilingual level (C2) and English at upper-B2 or C1 level, to work on international campaigns and materials. Catalan is a plus, though not required.

• Experience in B2B SaaS startups or scale-ups, demand generation or ABM is highly valued. A background in marketing or business is a plus, and no prior knowledge of the Food Service sector is needed.

• Availability to work in a hybrid model from our Barcelona office (3 days in the office, 2 days remote).

What we value in the way you work

• You turn a goal into a plan and see it through, without needing detailed instructions.

• You organize yourself to run several campaigns at once, anticipate blockers and meet the deadlines you commit to.

• You enjoy testing, measuring and adjusting: you see every campaign as an experiment to learn from.

• You work well with different teams (Marketing, Sales, LATAM) and know how to propose ideas and disagree constructively.

• You are curious to learn new tools, SEO, automation and AI, always in service of what is truly needed.

What can Delectatech offer you?

• Fixed salary of €24,000 to €26,000 gross per year.

• Permanent, full-time contract. We offer flexible hours and a hybrid model, and you can choose your vacation days at any time of the year.

• A role with direct and visible impact: you will be the one launching the Growth engine of a Marketing team we are building from the ground up.

• Real career path toward a Growth / Demand Generation Manager role as our markets and team grow.

• The chance to work at an innovative, multi-award-winning startup with a genuine focus on artificial intelligence and in full international expansion.

• Barcelona office with coffee, fruit, snacks and everything you need to make the day-to-day more enjoyable.