Growth and Marketing Manager

About Cocpit Technologies

Cocpit is a professional social networking platform designed to connect startup founders, investors, entrepreneurs, and ambitious professionals. Our mission is to build a go-to platform for meaningful professional connections, collaboration, and opportunities within India’s startup ecosystem.

We are looking for a proactive, hands-on Growth & Marketing Manager to lead Cocpit’s growth strategy, marketing initiatives, user acquisition, brand positioning, and community development.

Role Overview

The ideal candidate will be responsible for developing and executing marketing strategies that drive user acquisition, platform engagement, brand awareness, and long-term growth. This role requires a combination of strategic thinking, practical execution, analytical skills, and team coordination.

The candidate will work closely with the founder and product team to translate business objectives into measurable marketing outcomes.

Roles & Responsibilities

• Growth Strategy: Develop and execute growth strategies to increase Cocpit’s user base, brand awareness, and platform engagement.
• User Acquisition: Drive new user registrations through organic marketing, paid campaigns,partnerships, referrals, and targeted outreach.
• Marketing Planning: Create monthly marketing plans, campaigns, and execution roadmaps aligned with Cocpit’s business goals.
• Brand Positioning: Establish Cocpit’s identity as a modern professional networking platform built for India’s startup ecosystem.
• Content Strategy: Plan content for Instagram, LinkedIn, X, and other relevant platforms to build brand awareness and attract the target audience.
• Campaign Management: Plan, launch, and optimize marketing campaigns, product announcements, launches, and promotional activities.
• Community Building: Build and engage a community of startup founders, investors, entrepreneurs, and early-career professionals on Cocpit. Partnerships & Collaborations: Establish relationships with startup communities, incubators,colleges, accelerators, influencers, and industry organizations.
• Performance Marketing: Manage advertising campaigns, audience targeting, budgets, and campaign optimization to improve acquisition efficiency.
• Product Growth: Work closely with the product and development teams to improve onboarding, activation, retention, referrals, and overall user experience.
• Marketing Team Management: Assign responsibilities, manage deadlines, coordinate execution, and ensure accountability across the marketing team.
• Market Research: Track competitors, industry trends, user behavior, and emerging opportunitiesto identify new growth channels.
• Analytics & Reporting: Monitor key metrics such as registrations, active users, user retention,engagement, acquisition costs, and campaign performance.
• Experimentation: Test new marketing channels, content formats, growth loops, referral systems, and campaign ideas to identify what drives results.
• Budget Management: Allocate marketing budgets effectively and ensure spending generates measurable business outcomes.
• Founder-Led Marketing: Work with Cocpit’s founder to develop founder-led campaigns, personal branding initiatives, and strategic communications.
• Execution & Ownership: Take end-to-end ownership of marketing initiatives, from strategy and planning to execution, analysis, and improvement.

Key Performance Indicators (KPIs)

• User Acquisition: Monthly new user registrations and acquisition growth.
• User Engagement: Weekly and monthly active users, activation, and onboarding completion.
• User Retention: Repeat engagement and user retention rates.
• Marketing Performance: Campaign effectiveness, acquisition costs, and ROI.
• Brand Awareness: Organic reach, content engagement, and website traffic.
• Partnerships & Community Growth: Successful partnerships and community development.

Qualifications & Skills

• Bachelor’s degree in Marketing, or a related field; MBA/PGDM or equivalent qualification preferred.
• 2–5 years of experience in growth marketing, digital marketing, or marketing management.
• Experience working with tech startups is preferred.
• Strong understanding of growth strategy, user acquisition, brand positioning, and campaign management.
• Strong analytical, communication, and team management skills.
• Ability to plan and execute marketing initiatives, analyse results, and drive measurable growth.

Experience: 2–5 Years

Location: Kolhapur, Maharashtra.

Employment Type: Full-time

Work Mode: On-site

Work Location: In person