Growth BD Associate

Responsibilities:

1. CX Lead Generation & Pipeline Support

• Outreach & Prospecting: Run multi-channel outreach to identify and qualify prospect brands, pinpoint key decision makers in each account, and send targeted messages and emails to secure first-meeting opportunities.
• Pre-Research & Opportunity Mapping: Research prospects from the outreach target list, summarize the key points that signal selling opportunities, and support ongoing client meetings as needed.
• MQL Nurturing: Own the follow-up process for Marketing Qualified Leads (MQLs) generated from Merkle's global events and CX insight reports (e.g., CX Imperatives).
• Cadence Management & Database Maintenance: Maintain lead nurturing sequences and CRM records for prospects interested in CX/MarTech, CRM, loyalty, and personalization, and run cadences per the BD Director's strategy.
• Event Support: Assist with CX event coordination and lead capture initiatives.

2. Client Engagement & Solution Pitching

• CX Solution Support: Support the BD Director in showing how our data-driven approach builds better customer experiences.
• Consultative Presentation: Present MarTech and CX solutions to clients in both English and Thai, focusing on how we design and build seamless end-to-end customer journeys.
• Market Insight: Stay current on global and local CX trends to act as a knowledgeable advisor during early client interactions.
• Stakeholder Coordination: Schedule and coordinate meetings between prospects and senior team members, write meeting minutes, summarize key points, and share follow-up notes with both clients and the internal team.

3. Sales Operations & Legal Coordination

• Documentation Management: Handle the end-to-end process for sales-related legal documents (NDAs, SOWs, Service Agreements) across CX pitching.
• Contract Oversight: Manage the internal approval process to keep the legal foundation of our client partnerships secure and efficient.
• CRM Hygiene: Keep accurate records of the CX sales funnel to provide clear data for growth forecasting.
• Reporting: Compile weekly and monthly pipeline summaries and lead status reports.

Qualifications:

• Bachelor’s degree in business, Marketing, Communications, or related field
• 1-3 years experience in Client Success, Business Development, Sales, or Consulting
• Experience in Customer Experience (CX), MarTech, CRM, or a data-driven agency environment is highly preferred.
• Strong verbal and written skills in English and Thai
• A proactive "hustler" mentality combined with an understanding of how to build long-term customer relationships.
• High attention to detail regarding legal documents and internal administrative workflows.
• Familiarity with CRM tools (Salesforce/HubSpot) and CX technology stacks is a plus.