Growth Engineer

What We're Looking For

We are looking for a Growth Engineer, based in our Bangkok office, to build the systems that bring merchants to Zaapi and turn them into paying, active customers. You will work directly with our Head of Growth, and your work will span our product, our websites, and the tools our sales team relies on every day.

Our product has two halves that need to work as one. The Helpdesk is where merchants run their day-to-day customer conversations across every channel their buyers use - WhatsApp, LINE, Facebook, Instagram, Shopee, Lazada, TikTok Shop and Shopify. The AI Agent is where those conversations get resolved automatically: retrieving the right knowledge, following the merchant's own procedures, and taking real actions inside marketplaces and storefronts on the merchant's behalf.

This role is about growing that product's reach. One week you might be rebuilding a landing page and fixing a leak in our signup funnel; the next you might be shipping a referral programme inside the product, building a free tool that ranks on Google, or wiring up an engine that finds and scores new leads for our sales team. You will decide how things get built, ship them quickly, measure whether they worked, and iterate.

This is a full-stack role. You should be comfortable moving between frontend, backend, data and third-party APIs, and you should be at home using AI tools to move faster - including building with LLMs where they genuinely help, such as enrichment, scoring or content generation.

If you want to own growth outcomes end to end, see the impact of your work in the numbers every week, and grow with a fast-scaling AI startup, this role is for you.

Responsibilities

• Website Development : Build and maintain our marketing websites and landing pages. Our site currently runs on Webflow, and you will help shape and deliver a possible move to a headless CMS.
• Funnel Optimisation : Instrument, analyse and improve the website funnel, from first visit to signup and demo booking, through A/B tests and fast iteration.
• In-Product Conversion : Improve activation and conversion inside the product - onboarding, trial-to-paid, upgrade and expansion flows - working alongside Product and Engineering.
• Growth Experiments : Design, build and measure growth experiments such as referral programmes, and scale the ones that work.
• Sales Tooling : Build lead scraping, enrichment and scoring engines that give our sales team a steady flow of high-quality, prioritised leads.
• SEO Free Tools : Build free tools on our website that attract organic traffic and bring qualified merchants into the funnel.
• Internal Tools & Automation : Build internal tools and automations that remove manual work across Growth, Sales and the wider company.
• Measurement : Set up the tracking, dashboards and experiment analysis needed to know what worked and why.

Location

• Bangkok (Hybrid - in office 3 days a week)
• Office near Thonglor BTS station
• Visa sponsorship available for the right candidate; we welcome applicants currently based outside Thailand who are willing to relocate

Qualifications

Minimum Qualifications

• 3-6 years of experience as a full-stack software engineer, shipping production code across frontend and backend
• Experience with most of the following: TypeScript, React, Node.js / NestJS, MongoDB, AWS, Vercel
• Experience building and integrating with third-party APIs, and working with data (scraping, pipelines, analytics)
• A strong bias for shipping: you build quickly, measure results and iterate
• Excellent written and verbal communication skills in English
• Based in, or willing to relocate to, Bangkok (visa sponsorship offered)

Preferred Qualifications

• Experience with Webflow, or with headless CMS platforms (e.g. Sanity, Contentful, Strapi)
• Experience running A/B tests and working with product analytics tools (e.g. Amplitude, Google Analytics)
• Experience building lead generation, enrichment or scoring systems, or other sales tooling
• Experience building LLM-powered features or agentic workflows
• Technical SEO knowledge
• Previous experience in a growth team, or in an early-stage or fast-scaling B2B SaaS startup

Benefits

• Health insurance
• Flexible Benefit: THB 20,000 per year
• Hybrid working (3 office days/week)
• 14 days of annual leave
• Stock options
• International working environment

About Us

Zaapi (https://www.zaapi.com) is the AI Customer Experience (CX) platform designed for the modern era of commerce.

Backed by Global Founders Capital, Flash Ventures, Partech, Flourish Ventures, Tekton Ventures, 1982 Ventures, Iterative VC, Kaya Founders and other leading global investors 🚀