Growth Hacker / Performance Marketer

About ORANTS AI: ORANTS AI is a cutting-edge technology company at the forefront of AI and Big Data innovation. We specialize in developing advanced marketing and management platforms, leveraging data mining, data integration, and artificial intelligence to deliver efficient and impactful solutions for our corporate clients. We're a dynamic, remote-first team committed to fostering a collaborative and flexible work environment.

Salary: 12 - 20 LPA + Variable Location: Remote (India) Work Schedule: Flexible Working Hours

ORANTS AI is seeking an innovative and results-driven Growth Hacker / Performance Marketer to accelerate our user acquisition and engagement. If you live and breathe data-driven experimentation, have a knack for identifying scalable growth channels, and thrive on optimizing marketing funnels, we want you to drive our next phase of expansion!

Responsibilities

• Design, execute, and optimize growth experiments across various channels (paid ads, SEO, content, email, social media, referrals).
• Analyze marketing performance data to identify trends, insights, and areas for optimization.
• Develop and manage paid acquisition campaigns (Google Ads, LinkedIn Ads, etc.) with a focus on ROI.
• Implement A/B testing and multivariate testing to improve conversion rates and user engagement.
• Collaborate closely with product, sales, and content teams to align growth strategies.
• Identify new growth opportunities and emerging marketing trends.
• Utilize marketing automation and analytics tools to track, report, and forecast performance.
• Contribute to our overall marketing strategy with a strong focus on measurable growth.

Requirements

• 5+ years of experience in growth marketing, performance marketing, or a similar role, preferably in a B2B SaaS environment.
• Proven track record of driving measurable user acquisition and revenue growth.
• Strong expertise in various digital marketing channels (SEM, SEO, SMM, email marketing, analytics).
• Highly proficient in data analysis and comfortable with marketing analytics platforms (e.g., Google Analytics, Mixpanel).
• Experience with A/B testing, conversion rate optimization (CRO), and user segmentation.
• Excellent understanding of sales funnels and customer journeys.
• Creative thinker with a strong bias for action and experimentation.
• Ability to work independently and prioritize effectively in a remote setting.