Growth Lead

About the role

As the Growth Lead, you will own the commercial scaling, funnel optimization, and market expansion of high-value segments. This is a Senior Individual Contributor role designed for a high-autonomy operator. You will initially anchor on driving growth for our high-velocity Malaysia-Singapore cross-border portfolio, while simultaneously designing the scalable growth playbook to expand into adjacent markets.

Key responsibilities

• Design and execute end-to-end user acquisition, activation, and retention strategies for the anchor cross-border segment while building the playbook to expand into new segments
• Own core commercial growth metrics (customer acquisition, active usage, and CASA mix), aligned with the bank's growth targets for customer base and CASA mix
• Monitor market trends, the competitive landscape, and regulatory changes impacting cross-border and regional growth segments
• Define and refine the unique Value Proposition (CVP) for the Malaysia-Singapore cross-border offering, ensuring it clearly differentiates HL Bank from competitors
• Plan and execute end-to-end growth marketing strategies and targeted campaigns across paid, owned, and earned channels, collaborating with marketing and product teams to deliver measurable ROI
• Identify, evaluate, and forge strategic partnerships with relevant strategic partners that enhance the overall value proposition and appeal to the target audience
• Negotiate and manage partnership agreements, ensuring mutually beneficial outcomes and successful integration of partner offerings
• Serve as the business owner for cross-border digital features, translating customer pain points into a prioritized technical product roadmap
• Partner directly with Product and UX/UI teams to continuously optimize the digital journeys to maximize conversion
• Analyze campaign performance and customer behavior to uncover growth opportunities and build dashboards to track funnel performance and marketing effectiveness

Job Requirements

• Bachelor's degree in Business, Marketing, Finance, or a related field
• 8-10 years of experience in Growth Marketing, Product Marketing, Segment Management, or Digital Banking, with a proven track record of scaling consumer digital products
• Highly analytical with native comfort with data analytics tools (e.g., SQL, Tableau) to map user journeys and run growth plays
• Entrepreneurial mindset with the ability to manage an established corridor pipeline while actively identifying, testing, and unlocking new growth categories
• MBA or relevant Master's degree is a plus