Growth Manager B2C

Role Overview

We're looking for a Growth Marketing Manager (B2C) to lead and manage the SEO, Paid Ads, and Email Marketing teams, owning strategy, execution quality, and results across paid search, paid social, email, SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). This is a people-leadership role you'll set channel strategy, coach and develop team members, and ensure tight cross-channel coordination, while maintaining strong command of regional search and social landscapes across Asia, Europe, and the US. You'll work closely with content, product, and analytics teams to hit pipeline and revenue targets.

Key Responsibilities

Team Leadership

• Lead, manage, and grow the SEO, Paid Ads, and Email Marketing teams (individual contributors and/or channel leads)
• Set clear goals, KPIs, and quality standards for each team; conduct regular 1:1s, performance reviews, and career development planning
• Hire, onboard, and mentor team members as the function scales
• Foster collaboration and knowledge-sharing across the three teams to ensure a cohesive full-funnel strategy rather than siloed channels
• Manage relationships with external agencies/freelancers supporting regional or specialist needs

Strategy & Channel Oversight

SEM/Paid Ads

• Own overall paid search and paid social strategy (Google Ads, Meta, LinkedIn, and region-relevant platforms); guide the team on keyword strategy, bid management, audience targeting, and creative testing
• Own SEM/paid social budgets across markets, ensuring the team hits ROAS/CPA targets

SEO/AEO/GEO

• Direct the SEO team's technical, on-page, and off-page strategy, including region-specific search engine considerations (Google, Baidu, Naver, etc.)
• Guide AEO efforts (featured snippets, schema, direct-answer content) and GEO efforts (visibility/citation in ChatGPT, Perplexity, AI Overviews, etc.)
• Ensure the team stays ahead of algorithm changes and emerging best practices in this fast-evolving space

Email Marketing

• Direct the email team's lifecycle, nurture, and promotional calendar, and ensure automation/segmentation strategy drives engagement and conversion
• Ensure regional compliance (GDPR, CAN-SPAM, etc.) and strong deliverability/list health across markets

Regional Strategy & Market Expertise

• Maintain deep working knowledge of search engine and social media landscapes across key Asian markets (China, Japan, South Korea), Europe, and the US
• Guide teams on adapting channel mix, platform selection, and campaign strategy based on regional platform dominance, user behavior, and regulatory environment
• Partner with regional teams/agencies where needed to ensure cultural and linguistic relevance of campaigns

Analytics, Reporting & Budget

• Own overall growth marketing budget across SEO, paid, and email; allocate spend based on channel and regional performance
• Ensure tracking (GA4, Search Console, conversion pixels, UTM structure) is properly implemented across all channels and regions
• Report on team and channel performance, funnel metrics, and ROI to leadership on a regular cadence
• Drive a culture of structured experimentation (A/B testing across landing pages, ad creative, content, and email flows)

Cross-functional Collaboration

• Partner with content and design teams to ensure assets are optimized across search, answer engines, AI-discovery, and paid channels
• Partner with sales/product teams to align messaging with funnel stage and ICP by region
• Represent growth marketing in leadership discussions on pipeline, revenue, and marketing strategy

Requirements

• 6 - 8+ years of experience in performance/growth marketing, including 3+ years managing teams (direct reports across multiple channels/disciplines preferred)
• Proven, hands-on background across SEO, paid search, paid social, and email enough depth to credibly guide and evaluate specialist team members in each area
• Proven, demonstrable track record in SEO, AEO, and GEO, with measurable results (organic traffic growth, ranking improvements, featured snippet wins, AI-citation/share-of-voice gains)
• Demonstrated experience running or overseeing campaigns across Asia, Europe, and US markets, with working knowledge of regional search engines and social platforms
• Strong people-management skills hiring, coaching, performance management, and team development
• Strong proficiency with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, SEO tools (Ahrefs, SEMrush, GSC, Screaming Frog), and email/automation platforms (HubSpot, Mailchimp, Marketo, etc.)
• Strong analytical skills comfortable with GA4, Excel/Sheets, and dashboarding tools
• Familiarity with regional data privacy regulations (GDPR, CCPA, etc.)
• Experience in B2B/SaaS or academic/research services is a plus
• Excellent stakeholder management and executive communication skills