Growth Manager

About Aliro

Aliro puts AI at the heart of immigration. We turn unstructured intake and documents into a checkable case record, then turn that record into regulator-ready forms, letters, and submissions. Immigration Experts stay in control of eligibility judgment, strategy, risk decisions, final review, and sign-off.

Why this role exists

We need a hands-on growth operator who can take commercial direction and turn it into working funnels, campaigns, and measurable demand. The role spans business-to-business (B2B) growth for Aliro and business-to-consumer (B2C) acquisition for selected immigration-service brands in Canada and Australia.

This is not a strategy-only role, a pure sales development role, or a technical automation role. You will think with us, challenge weak assumptions, and then personally build and run the work.

What you will own

You will own the path from target market to qualified opportunity or consultation: audience, sourcing or traffic, message, campaign, customer relationship management (CRM), follow-up, measurement, and iteration.

Build B2B demand

• Translate ideal customer profiles into practical sourcing, segmentation, qualification, and outreach rules.
• Build and run targeted email and LinkedIn campaigns for Immigration Experts, agencies, and other priority partners, starting with Canada.
• Own list quality, enrichment, verification, messaging, follow-up, reply handling, and handoff to commercial conversations.
• Use Lemlist or equivalent campaign platforms as part of a complete operating flow.

Build B2C funnels and lifecycle flows

• Create and improve the path from first touch to consultation for selected local brands in Australia and Canada.
• Connect landing pages, lead capture, consultation booking, WhatsApp or email follow-up, nurture, and conversion tracking.
• Test practical acquisition channels and offers, then improve them based on lead quality and conversion.
• Keep the customer journey coherent across website, messages, CRM, and human follow-up.

Own the CRM and campaign operating system

• Set up and maintain a modern CRM as the reliable source of truth for leads, campaigns, stages, ownership, follow-up, and outcomes.
• Build automated flows, lead routing, sequences, reminders, reporting, and handoffs without hiding broken logic behind automation.
• Work comfortably with campaign tools, spreadsheets, databases, integrations, webhooks, and no-code or low-code workflow tools.
• Document critical workflows so they can be understood, improved, and eventually operated by a wider team.

Use AI and search discovery to accelerate growth

• Use AI tools practically for research, content, segmentation, campaign operations, analysis, and workflow improvement.
• Execute search engine optimization and generative engine optimization at a practical level, or manage specialist support while retaining ownership of the outcome.
• Build useful AI-assisted workflows when they reduce manual work or improve quality.
• Verify outputs, investigate failures, and know where human review is required.

Measure and improve what creates demand

• Track conversion from source and campaign through qualified meeting, consultation, pipeline, and commercial outcome.
• Run disciplined experiments across audiences, offers, messages, channels, and follow-up.
• Distinguish useful demand from activity, and surface where strong opportunities are being lost.
• Give the team a clear weekly view of what is working, what is not, and what should change next.

What good looks like in the first 90 days

• Audit the current B2B and B2C funnels, CRM structure, campaign tools, data, messaging, and reporting.
• Establish one reliable operating view of leads, stages, ownership, follow-up, and outcomes.
• Launch or materially improve one Canada-focused B2B campaign and one B2C acquisition funnel for Australia or Canada.
• Create a repeatable weekly operating rhythm for campaign review, funnel analysis, and next actions.
• Define and begin executing a practical search engine optimization and generative engine optimization test plan.
• Leave behind workflows another capable person can understand, maintain, and scale.

What we are looking for

• Clear evidence that you personally built and operated growth funnels, campaigns, and CRM workflows. Advice or oversight alone is not enough.
• Usually at least three years in growth operations, demand generation, growth marketing, lifecycle marketing, revenue operations, or a related role. Evidence matters more than title or tenure.
• Practical experience across both B2B demand generation and B2C lead generation or lifecycle conversion.
• Strong CRM fluency and hands-on experience with email marketing, automated flows, campaign tools, lead routing, reporting, and data hygiene.
• The ability to move from a commercial directive to execution, supported by strong messaging judgment, analytical thinking, and strong written and spoken English.
• Practical AI fluency and the judgment to bring in specialist help where deeper search, content, design, paid media, or technical support is needed, while retaining ownership of the outcome.

Relevant experience may come from B2B software, professional services, marketplaces, immigration, legal, compliance, local service brands, or other trust-sensitive markets.

This role is not a fit if

• You want to create strategy decks but do not want to operate the system.
• You are a senior manager who mainly delegates, or a C-level candidate looking for another leadership title.
• You are a channel specialist or sales development representative who does not want responsibility for the full funnel.
• You automate weak processes without questioning them, or measure success mainly by messages sent, leads added, or dashboards produced.

Growth path and package

This starts as a hands-on individual contributor role. If you prove the operating model and create repeatable demand, there is a real path to build and lead the team around it.

Full-time remote, based in Eastern Europe, including Ukraine. Approximate compensation is USD 3,000 per month, with potential equity and a team-leadership path.

Application evidence

Please provide:

• One B2B funnel and one B2C funnel or lifecycle flow you personally built or materially improved, including your role, tools, and measurable outcome.
• A short explanation of the CRM and campaign stack you used, including one failure you diagnosed and fixed.
• A short note on how you use AI tools in real growth work and how you would approach your first two weeks at Aliro.
• Your availability and compensation expectations.

Job Types: Full-time, Part-time, Contract
Contract length: 6 months

Work Location: Remote