Growth Manager

The Growth Manager will lead the strategic CLM expansion of GoTyme Bank’s direct-to-consumer SME lending business (Merchant Cash Advance).

This role is responsible for architecting and scaling lifecycle growth mechanics that drive sustained application volume and engagement among SME owners. Operating within a Salesforce ecosystem, the Growth Manager will direct builds and optimisation cycles structured go-to-market journeys, expand addressable audience reach, and establish scalable growth infrastructure to support both current lending products and future business banking evolution.

This is not a narrow CRM execution role. This is a growth engine build role.

Responsibilities:

1.     Direct-to-Consumer Growth & Go-to-Market Architecture

• Design and scale lifecycle journeys that drive awareness, trust, and application intent among SME owners.
• Build and expand the direct-to-consumer lending channel through structured, high-velocity engagement frameworks.
• Develop authority-led, proof-based communication suited to high-consideration funding decisions.
• Drive measurable growth in application pipeline volume from a CLM perspective.
• Establish foundational growth mechanics before deep optimisation.
• Final commercial take-up is owned by commercial/channel teams. This role owns the lifecycle mechanics that drive engagement and application momentum.

2.     Growth Engine Development (Salesforce Ecosystem)

• Lead full utilisation of Salesforce CRM and Marketing Cloud.
• Translate business objectives into clearly defined lifecycle use cases.
• Scope, architect, and deploy scalable automated flows in collaboration with internal team members and external implementation partners (e.g. NTT Data).
• Ensure builds are modular, measurable, and future-proofed for product evolution (including business banking).

3.     Data & Signal Enablement

• Partner closely with the B2B Data & Automation team to:

• Define required behavioural signals and data flags

• Ensure correct instrumentation from CRM into Marketing Cloud

• Improve addressability and segmentation logic

• Avoid over-segmentation that restricts reach and growth.

• Build measurement frameworks that reflect expansion, not just efficiency.

4.     Team Leadership & Cross-Functional Influence

• Lead and develop a CLM execution team (including technical and design capability).
• Provide clear prioritisation and structured delivery pipelines.
• Collaborate laterally with performance marketing, operations, and product stakeholders.
• Provide upward leadership — enabling the Head of Marketing to better understand lifecycle growth mechanics and value drivers.

5.     Sustainable Growth Momentum

• Prioritise channel expansion and structural growth over narrow micro-optimisation.
• Increase reachable audience pools and engagement velocity.
• Establish scalable experimentation practices appropriate for SME lending (longer decision cycles, higher consideration).

Requirements

• 5+ years in lifecycle marketing, CRM, or growth-led environments.

• Experience building or scaling growth frameworks within Salesforce Marketing Cloud.

• Proven ability to translate business requirements into technical marketing builds.

• Experience collaborating with implementation agencies and data teams.

• Experience in fintech, lending, or SME-focused businesses preferred.

• AI & data analytics proficiency essential.

• Structured Growth Thinking

• Understands the difference between optimisation and expansion. Can isolate growth levers and build from first principles.

• Technical Fluency

• Comfortable operating within a CRM-led ecosystem and challenging technical builds constructively.

• Commercial Awareness (Without Channel Ownership)

• Understands revenue mechanics but focuses on growth inputs within lifecycle control.

• Leadership Without Authority

• Able to manage downward, influence sideways, and lead upward.

• Bias for Output

• High velocity. Clear prioritisation. System-builder mindset.AI & data analytics proficiency essential.

Benefits

Our Benefits Include:
Comprehensive Group Life Cover

• Life Cover
• Funeral Cover
• Global Education Protector
• Disability Cover (incl. Contribution Protector)
• Severe Illness Benefit

Healthcare That Works for You

• Full company contribution to Health Insurance for eligible employees.
• Partial company contribution to Medical Aid options for eligible employees.

Plan for Your Future

• Access to a Retirement Annuity, with convenient payroll deductions to help you save for retirement while benefiting from applicable tax advantages.

Other benefits include:

• EAP support (counselling, financial and legal for you and anyone financially dependent on you).
• Competitive, industry-benchmarked salaries.
• Non-guaranteed performance bonuses.
• Access to company shares (T's & C's apply).
• Wellness days.
• Social clubs.
• On-site barista.