Growth Manager

Who you are

• Good understanding and experience of the local market in Ireland
• Hands-on experience with Braze executing multi-channel campaigns and canvases across email, push, and in-app channels
• Good understanding and experience with HTML, A/B testing, segmentation, and personalisation (including Liquid language and connected content)
• Strategic and analytical mindset with the ability to measure impact and discover continuous improvement opportunities
• Ability to own channel activity end-to-end across ideation, briefs, approval, execution, testing, and reporting
• Excitement for working in a fast-paced environment with creative problem-solving skills and autonomy
• Excellent communication, collaboration, and project management skills to handle multiple priorities
• Customer-centric marketer experienced in creating engaging, impactful communications across customer lifecycle stages
• Excited but wondering if you tick every box? We recommend applying anyway so that we can review your profile. And, if you’re in a job share, why not just apply as a pair?

What the job involves

• This role can be based in Dublin or London, reporting to the Head of Growth (Retention) as part of the Republic of Ireland (ROI) and wider Growth & Retention team. You will support Gousto’s expansion and customer engagement strategy in ROI, driving key retention initiatives in our first international market
• In this role, you will take ownership of the ROI marketing calendar across email, SMS, and app channels. You will craft and deliver end-to-end multi-channel campaigns, execute data-driven lifecycle strategies, and champion the needs of Irish consumers to boost customer frequency, retention, and long-term brand value
• Extract value from acquired customers by driving frequency and retention across the entire lifecycle through multi-channel campaigns
• Develop and deliver end-to-end localised campaign strategies across email, SMS, and app channels using Braze
• Strategise and execute compelling tests across channels to drive engagement and orders across the customer lifecycle
• Collaborate closely with cross-functional teams including Growth, Product, Creative, Analytics, and Finance to ensure seamless customer journeys
• Own the ROI marketing calendar and manage end-to-end campaigns and lifecycle journeys required across key customer touchpoints
• Monitor channel health, report regularly on campaign performance, and proactively analyse data to optimise user journeys
• Champion the needs and preferences of the Irish consumer to continuously improve lifecycle performance
• Identify customer segments and leverage personalisation tactics to build targeted campaigns

The application process

• Start Date: October

Benefits

• 25 days holiday (excl. bank holidays), + a holiday day added each year (up to 30 days), + buy up to 5 days extra holiday
• 40% Gousto discount, 15% for friends and family, and first box free
• Digital GP & wellbeing apps
• Private healthcare
• Discounted gym membership
• Company pension
• Life assurance
• Cycle to work scheme
• Employee Assistance Programme
• Interest free loan to spend on the latest tech
• Referral scheme