Growth Manager

About the Role:

We are looking for a results-driven Growth Manager to join MoMo’s BillPay & Public services team, with a dedicated focus on accelerating the adoption and engagement of top users and partner brands through smart promotion strategies and innovative growth initiatives.

You will work closely with cross-functional teams across product, data, marketing, and customer success, reporting directly to the Head of BillPay & Public services. Your mission is to drive sustainable growth via data-led planning, product marketing and customer-centric execution.

Responsibilities:

Growth Strategy & Planning

• Design and execute data-driven growth plans to boost user adoption, retention, and engagement for key promotional products and services.
• Identify market trends, user behaviors, and competitive insights to develop actionable growth opportunities.

Go-To-Market Execution

• Lead GTM strategies for new feature rollouts and campaign launches.
• Coordinate with cross-functional teams and business units to ensure alignment in execution and communication.

Product Marketing

• Translate product capabilities into compelling value propositions and messaging tailored for target segments.
• Partner with Product and Data teams to feed user insights and feedback into product improvements.

Merchant & User Enablement

• Build scalable toolkits including decks, case studies, demos, and sales materials to support merchant and user onboarding.
• Develop lifecycle engagement programs that increase active usage and performance.

Performance Analytics

• Define key growth metrics, track campaign performance, and present actionable insights to stakeholders.
• Continuously test and iterate on growth experiments to improve impact and efficiency.

Customer Insights & Feedback Loop

• Collaborate with the CI (Customer Intelligence) team to collect qualitative and quantitative user feedback.
• Synthesize insights into product and marketing enhancements.

Requirements:

• Bachelor’s degree in Marketing, Business, Economics or a related field. MBA is a plus.
• 7+ years of experience in growth, product marketing, or digital business strategy.
• Proven track record in leading growth initiatives in high-growth environments, ideally B2C or digital platforms.
• Strong business acumen with an analytical mindset; comfortable working with data to inform decisions.
• Excellent communication and stakeholder management skills.
• Experience in fintech, promotions, e-commerce or platform-based models is preferred.
• Familiarity with performance tracking tools, customer research and agile execution.