Growth manager

We are looking for a hands-on Growth Manager who can take ownership of user acquisition and growth for Yarify. You will be responsible for bringing genuine users to the app, building local awareness, improving downloads and registrations, and developing effective organic and paid marketing strategies.

Key Responsibilities

Develop and execute user acquisition and growth strategies for Yarify.

Drive genuine app downloads, registrations and active users.

Focus strongly on female-user acquisition and retention.

Plan and execute campaigns across Instagram, Facebook, YouTube and other relevant platforms.

Manage and optimize Meta Ads and other paid campaigns.

Build relationships with micro-influencers, creators, colleges, communities and local promoters.

Plan referral, ambassador and local community campaigns.

Coordinate with video creators, designers and content teams to produce high-performing marketing content.

Track campaign performance, CAC, registrations, retention and other key growth metrics.

Use analytics and user feedback to identify growth opportunities.

Test different creatives, audiences, offers and acquisition channels.

Prepare regular growth reports and clearly communicate results.

Work closely with the founder and marketing/content team to execute campaigns quickly.

Take ownership of achieving agreed monthly growth targets.

Required Skills

2–5 years of experience in Growth Marketing, Performance Marketing, Digital Marketing or User Acquisition.

Hands-on experience with Meta Ads.

Strong understanding of Instagram and short-form video marketing.

Experience with app/user acquisition is preferred.

Good understanding of marketing analytics and campaign performance.

Strong communication and coordination skills.

Ability to work independently and take ownership.

Creative mindset with a strong focus on measurable results.

Preferred

Experience working with dating apps, consumer apps, social apps or startups.

Experience with influencer/creator marketing.

Experience with Firebase, Google Analytics or app attribution tools.

Existing network of local influencers, creators or promoters in Andhra Pradesh/Telangana.

Telugu communication skills are an advantage.

What We Expect

This is a hands-on startup role, not only a planning position. The selected candidate should be comfortable personally executing campaigns, approaching creators, analyzing data, testing new ideas and solving growth problems.

Performance and actual growth results will be important factors in evaluating the role.

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits:

• Paid sick time

Work Location: In person