Growth Manager - Skill Development Vertical

Rojgar With Ankit (RWA) is looking for an experienced Growth Manager to drive student acquisition, paid enrollments, and revenue growth for its UGC NET Vertical.

The role involves owning the verticals growth strategy, identifying opportunities across Paper 1 and Paper 2 subjects, and working closely with educators, academic, marketing, and sales teams to build and scale exam preparation offerings.

Key Responsibilities

• Develop and execute monthly and quarterly growth plans with clear enrollment and revenue targets.
• Identify opportunities across UGC NET subjects, learner segments, and exam preparation needs.
• Collaborate with educators and academic teams to plan course launches, batch schedules, test series, and revision programs.
• Identify relevant educators and support onboarding initiatives based on subject demand and category expansion plans.
• Drive student acquisition through YouTube, social media, paid campaigns, webinars, demo classes, referrals, and partnerships.
• Work with marketing and sales teams to improve lead quality, counseling effectiveness, and lead-to-paid conversions.
• Plan pricing, course bundles, offers, and promotional campaigns aligned with exam cycles.
• Track revenue, customer acquisition cost, conversion rates, return on ad spend, and average revenue per student.
• Analyze competitor offerings, student feedback, and market trends to strengthen course positioning.
• Coordinate with academic and operations teams to improve student engagement, retention, and repeat purchases.
• Maintain performance dashboards and take timely action to achieve business targets.

Desired Candidate Profile

• 8+ years of experience in Growth, Category Management, Business Development, or Revenue Management.
• Experience in EdTech or competitive exam preparation, preferably within the UGC NET/JRF segment.
• Strong understanding of the UGC NET ecosystem, including Paper 1, subject-specific Paper 2 preparation, and aspirant needs.
• Proven track record of delivering measurable growth in enrollments, customer acquisition, or revenue.
• Experience working with educators and cross-functional teams to launch and scale educational offerings.
• Practical understanding of digital marketing, sales funnels, pricing, and conversion optimization.
• Strong analytical skills and proficiency in Excel or Google Sheets for business reporting.
• Strong communication, negotiation, and stakeholder management skills.
• Ability to take ownership of business outcomes and manage multiple growth initiatives.

Key Performance Indicators

• Paid enrollments and revenue against agreed targets.
• Lead-to-paid conversion rate.
• Customer acquisition cost and campaign returns.
• Performance of new course and subject launches.
• Student retention and repeat enrollment.