Growth Marketer

Who you are

• Bachelor's degree required
• 2-4 years of experience in content marketing, community/growth marketing, or a related field required
• Experience teaching ELA required (teaching grades 6-12 preferred)
• Experience in education or another mission-driven, freemium/product-led growth environment highly preferred
• Strong writing and storytelling skills, with experience developing newsletters, blogs, and webinar content
• Comfortable being the “face” of CommonLit - webinar host, blog author, etc
• Comfortable using or learning how to use HubSpot, Notion, Google Suite, Slack, Zoom, etc., for collaboration and development of teacher-facing content
• Experience hosting or producing live virtual events (e.g. Zoom or a comparable platform) preferred
• Experience with social media tools (e.g. Sprout social or a comparable platform) preferred
• Experience with LLMs preferred, experience using Claude highly preferred
• Alignment with CommonLit's mission
• Comfortable operating without a rigid playbook: you can build a new motion (like an ambassador program) from scratch
• Genuine curiosity about what makes educators advocate for tools they love, and energy for community-building work (events, meetups, roundtables)
• Ability to thrive in a fast-paced environment
• Positive attitude and willingness to learn and assist with other projects as needed
• Strong attention to detail and desire for feedback
• Ability to work independently and collaboratively within a team
• Strategic thinker, self-starter, with strong time management and organizational skills
• Strong interpersonal and problem-solving skills
• Strong communication and collaboration skills, comfortable speaking and facilitating live sessions with educators (webinars, meetups, roundtables, conferences etc.)
• This role involves prolonged periods in a stationary position at a desk and working on a computer
• Must be US-based
• Must be able to travel to regional or state conferences to promote CommonLit and connect with educators; current expectation is attendance at one 2-3 day conference per quarter

What the job involves

• CommonLit's Marketing team is responsible for engaging free users of our Text Library, generating new school leads to partner with us and adopt our curriculum (CommonLit 360), supporting the engagement and retention of current customers, and building CommonLit's brand through collateral and thought leadership
• Within the Marketing team, Growth Marketer (Community & Engagement) role is positioned to grow and engage CommonLit's free teacher user base, building the content, community, and programming that turns curious teachers into engaged advocates before a school ever becomes a sales-ready lead
• Our Growth Marketer (Community & Engagement) is obsessed with a simple question: what makes a free teacher stick around long enough to fall in love with CommonLit, and pull their school along with them?
• This role owns the earliest stage of a teacher's relationship with CommonLit, including sign-up, first use, and ongoing engagement, and partners closely with the Growth Marketer (Lead Generation), the Retention Marketer, Brand & Impact and the Product team to grow free-user advocacy into partnership opportunities
• The primary function of the Growth Marketer (Community & Engagement) is to grow and deepen engagement among CommonLit's free teacher users
• This includes building advocacy programs, teacher-facing content, community programming, and sharing insights with the broader Marketing team to support every stage of the funnel
• Strong execution of this role requires:
• Grassroots Growth of Free Teacher Users:
• Build advocacy playbooks, including in-app nurture motions developed in partnership with Product to deepen usage, and run surveys to understand what's working. Develop teacher-facing content and community programming that builds and nurtures power-users, including:
• Free teacher-focused webinars
• Newsletters with teaching tips tailored to specific grade bands
• Blog content in service of usage and engagement, not immediate lead conversion
• Conferences, regional and virtual meetups, and roundtables
• CommonLit appearances, placements, and ads in outlets like EdWeek and Chalkbeat
• Organic social content (Reddit and others)
• A long-term ambassador program for CommonLit's most engaged teachers
• Content Strategy & Cross-function Insights:
• Own blog maintenance and content cadence
• Partner with the Retention Marketer, Brand & Impact to leverage customer testimonials for top-of-funnel storytelling
• Work cross-team with colleagues who talk directly to users (Sales, Support, Product) to exchange insights and use it to grow our audience
• Share insights with the broader Marketing team to support every stage of the funnel, for example giving Sales fresh angles for teacher-level leads
• Partner with the Performance Marketing Specialist on the hand-off between free-user activation and conversion, including strategic lead gen pushes in blog and newsletter when appropriate
• Performance & Reporting:
• Report on free-user engagement and advocacy metrics, including webinar attendance and satisfaction, newsletter open/click-through rates, blog engagement, organic social performance, and ambassador program growth and participation
• Partner cross-functionally to track how traffic, sign-ups, sign-ins, and top-of-funnel engagement translates into conversion downstream
• Bring a learner’s mindset to identify what’s working, retire what isn’t, and keep testing new content, community, and advocacy approaches
• Additional Projects as determined by the team

The application process

• Apply by: Friday, August 21, 2026 at 5 pm ET

Benefits

• Health
• Dental
• Vision
• 401K
• Commuter benefits
• Company holidays
• Parental leave
• Sick leave
• Personal leave