Growth Marketer

Experience: 2–5 Years

Industry: Product-Based / SaaS

Location: Chandigarh / Panchkula

Employment Type: Full-Time, On-Site

About the Role

We are looking for a Growth Marketer with 2–5 years of experience in a product-based or SaaS environment to drive user acquisition, activation, engagement, retention, and revenue growth.

The ideal candidate should be data-driven, experiment-oriented, and hands-on with performance marketing, funnel optimization, lifecycle marketing, analytics, and growth experiments.

Key Responsibilities

• Develop and execute end-to-end growth marketing strategies aligned with business and product goals.
• Own and optimize the customer/user acquisition funnel from awareness to conversion and retention.
• Plan, launch, and optimize paid campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
• Identify new growth opportunities across paid, organic, referral, partnership, email, and lifecycle channels.
• Conduct A/B testing and growth experiments across landing pages, campaigns, creatives, messaging, and conversion journeys.
• Analyze user behavior, campaign performance, conversion rates, CAC, LTV, ROAS, retention, and other growth metrics.
• Work closely with Product, Sales, Design, Content, and Engineering teams to improve acquisition and conversion.
• Develop customer segments and personas and create targeted campaigns for different user cohorts.
• Build and optimize lead-generation and product-led growth initiatives.
• Develop lifecycle campaigns for activation, engagement, upselling, cross-selling, and retention.
• Monitor competitor activities, market trends, and emerging growth channels.
• Create regular growth reports and provide actionable insights to management.
• Continuously identify opportunities to improve CAC, conversion rate, retention, and revenue.

Required Skills

• 2–5 years of experience in Growth Marketing, Digital Marketing, Performance Marketing, or Product Marketing.
• Experience working in a SaaS or product-based company is strongly preferred.
• Strong understanding of growth funnels and conversion optimization.
• Hands-on experience with Google Ads and Meta Ads; LinkedIn Ads experience is a plus.
• Strong knowledge of GA4, Google Tag Manager, Search Console, and marketing analytics.
• Experience with A/B testing, CRO, landing-page optimization, and experimentation frameworks.
• Understanding of SEO, SEM, content marketing, email/lifecycle marketing, and remarketing.
• Strong analytical and problem-solving skills.
• Ability to interpret data and convert insights into actionable growth strategies.
• Good understanding of key SaaS metrics such as CAC, LTV, MRR/ARR, Churn, Retention, Activation, Conversion Rate, and ROAS.
• Strong communication and cross-functional collaboration skills.

Good to Have

• Experience with HubSpot, Mixpanel, Amplitude, Hotjar, Clarity, or similar tools.
• Experience with marketing automation and CRM platforms.
• Exposure to Product-Led Growth (PLG).
• Basic understanding of SQL or data visualization tools.
• Experience scaling a SaaS/product from early-stage growth to a larger user base.
• Strong experimentation and hypothesis-driven mindset.

Key Performance Indicators

• Customer/User Acquisition
• CAC Reduction
• Lead & MQL Growth
• Conversion Rate Improvement
• Activation & Retention
• ROAS / Marketing ROI
• LTV Growth
• Organic & Paid Traffic Growth
• Revenue Contribution
• Number and impact of successful growth experiments

What We’re Looking For

We are looking for someone who doesn't just execute campaigns but thinks like a growth owner—someone who can identify opportunities, build hypotheses, run experiments, analyze results, and continuously improve the growth engine.

Location: Chandigarh / Panchkula

Experience: 2–5 Years

Industry Preference: SaaS / Product-Based

Job Type: Full-Time, On-Site