Growth Marketer

🇧🇷 🇦🇷 🇨🇴 🇲🇽 🇵🇾 🇨🇱 🇨🇷 🇵🇪 🇺🇾 Exclusive to candidates based in Brazil, Argentina, Colombia, Mexico, Paraguay, Chile, Costa Rica, Peru, and Uruguay

Requirements

Must-haves

• 4+ years of growth marketing experience, ideally in a B2B context
• Experience building and leading personalized, AI-driven growth programs
• Experience with ABM Strategy
• AEO/GEO knowledge
• Expertise in demand gen and marketing ops
• Ability to partner closely with technical builders (e.g. GTM Engineers), setting priorities and specs for them to execute
• Ability to test strategies quickly and iterate rather than over-specifying
• Deep understanding of how AI is reshaping growth and marketing (e.g. AEO, personalization at scale, agentic workflows, de-anonymization-driven outreach)
• Deep understanding of sales, marketing, and revenue processes, and what GTM teams actually need from their systems
• Open to working in the Pacific Time Zone
• Strong communication skills in both spoken and written English

Nice-to-haves

• Startup experience
• Experience building or scaling a growth function in a high-growth environment
• Basic technical or scripting knowledge to communicate effectively with the GTM Engineer
• Familiarity with CRM tools (e.g. Salesforce, Hubspot) and how growth strategy connects to pipeline data
• Bachelor's Degree in Marketing, or equivalent

What you will work on

• Own GTM strategy and prioritization, identifying the highest-leverage motions to build or transform in partnership with marketing and the GTM Engineer
• Shape the AI-driven growth playbook, covering AI search visibility (AEO), signal-based personalization at scale (e.g. website de-anonymization), and AI-powered demand generation across organic, inbound, and outbound channels
• Define ICP, segmentation, and enrichment strategy, turning raw data into sales-ready, signal-to-action intelligence alongside the GTM Engineer
• Design a multi-channel prospecting strategy, covering sequencing, messaging, channel mix, and testing (e.g., subject lines, send times, offers) across outbound and inbound motions
• Set ABM and paid media strategy, defining audience targeting across channels (e.g. LinkedIn, Google) and connecting ad engagement to pipeline data
• Adapt proven, AI-driven growth playbooks to fit our market and product
• Partner closely with the GTM Engineer, translating strategic direction into clear priorities and specs while they handle execution