The Good Thing Company

**JOB DESCRIPTION: GROWTH HACKER / GROWTH MARKETING SPECIALIST
Industry: E-commerce, Lifestyle &amp; Experiences
Location: Lekki, Lagos
Work Mode: Hybrid
Employment Type: Full-time
Salary: Extremely attractive and Negotiable
About the Role**
We are looking for an exceptional, data-driven, and creative Growth Hacker to drive customer acquisition, increase sales, grow our digital presence, and expand revenue across our e-commerce and experience businesses.
The ideal candidate combines marketing creativity with analytical thinking and understands how to turn attention into purchases, first-time buyers into loyal customers, and business opportunities into scalable revenue streams. This person must be proactive, experimental, commercially minded, and comfortable testing unconventional strategies to achieve rapid, measurable growth.
**Key Responsibilities
<ol>
<li>Customer Acquisition &amp; Growth**</li>
</ol>
<ul>
<li>Develop and execute innovative strategies to attract new customers across digital and offline channels.</li>
<li>Identify new customer segments, untapped markets, and emerging growth opportunities.</li>
<li>Build and optimise customer acquisition funnels to drive traffic, enquiries, bookings, and sales.</li>
<li>Develop referral, affiliate, influencer, and partnership programmes that generate measurable revenue.</li>
<li>Identify cost-effective and unconventional ways to grow the customer base.</li>
</ul>
2. E-commerce Growth &amp; Conversion
<ul>
<li>Drive online sales across the company’s e-commerce platforms and product categories.</li>
<li>Identify barriers to purchase and implement strategies to improve website conversion rates and checkout completion.</li>
<li>Develop campaigns around product launches, promotions, seasonal offers, and abandoned carts.</li>
<li>Analyse customer purchasing behaviour to improve product discovery, average order value, and repeat purchases.</li>
<li>Work with the relevant teams to improve the online shopping experience and reduce customer drop-offs.</li>
</ul>
3. Experiences, Events &amp; Lifestyle Marketing
<ul>
<li>Develop growth strategies for the company’s physical spaces, experiences, events, and lifestyle offerings.</li>
<li>Drive bookings, reservations, event attendance, and repeat visits through targeted campaigns.</li>
<li>Create innovative campaigns that turn experiences into shareable content and organic word-of-mouth marketing.</li>
<li>Build partnerships with brands, communities, creators, corporate organisations, and other relevant audiences.</li>
<li>Develop strategies to increase customer spending, repeat visits, and revenue per experience.</li>
</ul>
4. Growth Experiments &amp; Innovation
<ul>
<li>Continuously test new marketing channels, campaign concepts, offers, pricing strategies, and customer acquisition methods.</li>
<li>Run A/B tests and rapid experiments to determine what drives the best results.</li>
<li>Explore the use of AI, automation, marketing technology, and emerging digital platforms to accelerate growth.</li>
<li>Develop viral loops, referral mechanisms, and community-led growth initiatives.</li>
<li>Quickly identify underperforming strategies, make improvements, and scale successful experiments.</li>
</ul>
5. Data, Analytics &amp; Performance
<ul>
<li>Track key growth metrics, including customer acquisition cost, conversion rates, customer lifetime value, retention, and return on marketing spend.</li>
<li>Build clear dashboards and performance reports that link marketing activities to actual sales and revenue.</li>
<li>Use customer data and market research to identify trends, opportunities, and areas for improvement.</li>
<li>Monitor campaign performance and optimise spending based on measurable returns.</li>
<li>Provide weekly growth updates, insights, and recommendations to management.</li>
</ul>
6. Customer Retention &amp; Revenue Growth
<ul>
<li>Develop strategies to convert first-time buyers into repeat customers.</li>
<li>Design customer loyalty, membership, rewards, email, SMS, and WhatsApp marketing initiatives.</li>
<li>Segment customers based on their purchasing behaviour and engagement.</li>
<li>Reactivate dormant customers and improve customer retention.</li>
<li>Work with internal teams to improve the customer journey and maximise long-term customer value.</li>
</ul>
Requirements
<ul>
<li>3–5 years of demonstrable experience in growth marketing, performance marketing, e-commerce growth, or a similar role. Exceptional candidates with strong evidence of results may be considered with less experience.</li>
<li>Proven track record of driving measurable increases in sales, bookings, customer acquisition, conversion, or revenue.</li>
<li>Strong understanding of e-commerce funnels, digital marketing, customer behaviour, and growth experimentation.</li>
<li>Experience with performance advertising platforms such as Meta Ads and Google Ads.</li>
<li>Familiarity with analytics and tracking tools such as Google Analytics 4, Meta Pixel, Google Tag Manager, and conversion tracking.</li>
<li>Experience with CRM, email marketing, customer segmentation, and marketing automation tools.</li>
<li>Strong analytical skills and the ability to translate data into actionable growth strategies.</li>
<li>Excellent communication, creative thinking, problem-solving, and project management skills.</li>
<li>Ability to work independently, move quickly, and take ownership of growth targets.</li>
</ul>
What We Are Looking For
<ul>
<li>We want a builder, not just a campaign manager. The ideal candidate is commercially minded, curious, resourceful, and obsessed with finding better ways to grow a business.</li>
<li>You should be able to identify a growth problem, develop a hypothesis, design an experiment, execute it, measure the outcome, and scale what works.</li>
<li>You must understand that followers, impressions, and engagement are useful only when they contribute to meaningful business outcomes.</li>
</ul>
Application Requirements
Interested candidates should submit their CV along with a brief portfolio or case study demonstrating at least two growth initiatives they have executed, the strategies used, the budget involved where applicable, and the measurable results achieved.
Interested Candidates should send their CVs to <a href="mailto:jessysamson911@gmail.com" rel="nofollow noopener" target="_blank">jessysamson911@gmail.com</a>

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Growth Marketer

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