Growth Marketer (Meta Ads)

Ishara Consultancies and Tech is looking for an experienced and data-driven Growth Marketer specializing in Meta Ads to manage and scale digital advertising campaigns for local service-based clients.

The ideal candidate will have strong expertise in media buying, conversion-focused advertising, performance analysis, and campaign optimization, along with the ability to develop effective marketing strategies that drive measurable business growth.

Key Responsibilities

• Meta Ads Management: Plan, execute, and optimize Meta advertising campaigns focused on conversions and business growth.
• Media Buying & Budget Optimization: Manage advertising budgets efficiently to maximize Return on Ad Spend (ROAS).
• Performance Analysis: Monitor campaign performance, analyze key metrics, and make data-driven optimization decisions.
• Tracking & Analytics: Set up and manage Meta Pixel and Conversions API (CAPI) to improve tracking accuracy and campaign measurement.
• Campaign Testing: Conduct A/B testing of ad creatives, audiences, and campaign strategies to improve performance.
• Growth Strategy: Develop and implement marketing strategies aligned with clients’ business objectives.
• Client Communication: Present campaign results, performance insights, and actionable recommendations to clients.
• Continuous Optimization: Identify growth opportunities and improve campaign effectiveness through ongoing testing and analysis.

Requirements & Qualifications

• Minimum 3 years of hands-on experience in media buying , preferably with Meta Ads.
• Proven expertise in Facebook and Instagram advertising campaigns.
• Strong understanding of conversion campaigns, audience targeting, retargeting, and budget optimization.
• Practical experience with Meta Pixel, Conversions API (CAPI), and conversion tracking.
• Ability to analyze campaign data and optimize performance based on key metrics, including CPA, CTR, CPC, and ROAS.
• Strong analytical thinking, problem-solving, and strategic planning skills.
• Excellent client communication and presentation skills.
• A proactive, adaptable, and growth-oriented mindset.

Freshers are strongly discouraged from applying.