Growth Marketing Associate

About Refactrd
Refactrd is an AI Transformation Studio helping organisations improve how they work, operate more efficiently, and build the capacity to grow.We help businesses identify operational challenges, redesign workflows, implement practical technology solutions, and adopt AI in ways that support meaningful business outcomes.Our work spans Digital Operations Assessment, Workflow Transformation & Implementation, and Digital Transformation Partnership.We believe successful transformation starts with understanding the business problem, not simply choosing a technology. Our approach combines operational thinking, practical implementation, and the capabilities organisations need to sustain change.

About the Role
We are looking for a Growth Marketing Associate to help us build awareness, establish credibility, grow our audience, and generate qualified leads.You will help translate Refactrd's expertise into marketing activities that reach the right people and create relevant business conversations.This role involves content marketing, social media, paid advertising, audience research, SEO, email marketing, and marketing analytics. You will also use AI tools to improve the speed and quality of your work.You will report directly to the CEO / CTO and work with leadership to execute the marketing strategy, test new ideas, measure results, and improve how we attract potential clients.We are looking for someone who can combine creativity with commercial thinking. You should understand what makes a business audience pay attention, what builds trust, and what encourages the right prospect to take the next step.

What You Will Do

1. Content Marketing and Brand Positioning

• Execute Refactrd's content strategy across LinkedIn, Instagram, X, email, and the website.
• Create and repurpose content that communicates Refactrd's value, addresses business challenges, and demonstrates our expertise.
• Maintain consistent brand messaging and collaborate with the design team on marketing creatives.

2. Social Media and Audience Growth

• Manage Refactrd's social media presence, grow relevant audiences, and engage with potential clients and industry communities.
• Monitor content performance and identify opportunities to improve reach, engagement, and brand visibility.

3. Lead Generation and Campaigns

• Plan and manage Meta Ads campaigns to reach relevant audiences and generate qualified leads.
• Support lead capture, email marketing, and follow-up processes.
• Track campaign performance and recommend improvements based on results.

4. AI-Powered Marketing and Automation

• Use AI tools to improve research, content creation, campaign planning, and marketing analysis.
• Identify opportunities to automate repetitive tasks and improve marketing workflows.
• Use AI responsibly, ensuring all outputs are accurate, relevant, and aligned with Refactrd's positioning.

5. Analytics and Marketing Systems

• Track key marketing metrics, prepare performance reports, and use insights to improve results.
• Maintain content calendars, campaign records, and lead tracking processes.
• Help build repeatable marketing workflows that support consistent execution and business growth.

What We Are Looking For

Essential Requirements

• 3–4 years of experience in digital marketing, growth marketing, content marketing, or a related role.
• Practical understanding of brand positioning, audience research, and marketing strategy.
• Experience managing social media channels for a business, brand, or organisation.
• Strong writing, editing, and communication skills.
• Understanding of paid social advertising, particularly Meta Ads.
• Ability to research and identify relevant audiences.
• Experience using AI tools to improve marketing workflows.
• Familiarity with marketing analytics, CRM systems, or lead management tools.
• Ability to organise work, manage deadlines, and maintain consistent execution.
• A willingness to learn, experiment, and improve based on results.

Candidates should be able to demonstrate their skills through previous work, campaign examples, a portfolio, or practical results. We value demonstrated ability alongside formal qualifications.

Preferred Qualifications

• Experience marketing B2B services, technology, consulting, SaaS, or AI-related solutions.
• Familiarity with SEO, email marketing, and website analytics.
• Experience with marketing automation tools.
• Experience developing content for business decision-makers.
• Familiarity with AI-generated video tools.
• Experience building repeatable marketing systems from the ground up.

Personal Attributes

The ideal candidate is:

• Commercially minded: Understands how marketing contributes to business opportunities and revenue.
• Creative and resourceful: Finds practical ways to communicate ideas and reach the right people.
• Self-directed and proactive: Takes ownership of agreed responsibilities without waiting for constant instructions.
• Curious: Wants to understand business operations, technology, and how organisations improve.
• Analytical: Uses evidence and feedback to improve decisions.
• Organised: Maintains consistent execution and clear documentation.
• Adaptable: Comfortable experimenting, learning new tools, and refining approaches.
• A strong communicator: Can explain complex ideas in clear, accessible language.

Why Join Refactrd?

This is an opportunity to help build the marketing function of a growing AI Transformation Studio.You will work at the intersection of business operations, technology, AI, and growth. You will have the opportunity to develop your marketing skills, experiment with new approaches, and contribute directly to how Refactrd communicates its value and reaches prospective clients.We are looking for someone who wants to do meaningful marketing work, understand the audience they serve, and build systems that deliver results over time.

How to Apply

https://forms.gle/mvGbw1Pdaur7hSxK9

Only shortlisted candidates will be contacted. Shortlisted candidates may be invited to complete a practical assessment as part of the recruitment process.

Pay: ₦150,000.00 - ₦200,000.00 per month

Work Location: Remote