Growth Marketing

The Role: Recykal is scaling the circular economy across India and beyond, and we're looking for a strategist to help chart the next phase of that growth. This role is first and foremost about spotting opportunity reading the market, competitors and data to identify where Recykal's next wave of user acquisition, engagement and retention can come from and then translating that thinking into high-impact, multi-channel campaigns across B2B and B2C. It's a mid-level senior leadership seat spanning market and opportunity analysis, campaign execution, cross-functional collaboration with product, sales, technology and operations, and direct input into enterprise-wide growth and brand strategy.

CORE MANDATE

• Identify untapped growth opportunities in the market through continuous analysis of trends, competitors and data
• Shape growth strategy from user acquisition and engagement to retention and brand, across B2B and B2C channels
• Turn market insight into data-driven decisions that sharpen campaign targeting and effectiveness
• Lead cross-functional execution in partnership with product, sales, technology and operations
• Manage marketing budgets and resource allocation for optimal campaign ROI
• Lead, mentor and grow a team of marketing professionals.

EXPERIENCE REQUIRED

• 7+ years in growth marketing, with a strong strategic/analytical bent
• Track record of spotting and unlocking new growth opportunities, not just running campaigns
• Proven track record of driving significant, measurable user acquisition growth
• Strong command of multi-channel digital marketing SEO, SEM, social and content
• Exposure to cleantech, sustainability, marketplace, FMCG/CPG, e-commerce or logistics preferred
• Bachelor's in Marketing/Business; MBA preferred (IIMs, ISB, XLRI or top global schools)

KEY RESPONSIBILITIES

IDENTIFY GROWTH OPPORTUNITIES

• Continuously scan the market trends, emerging technologies and competitor moves to spot where growth can come from
• Convert market and data insight into a clear, actionable growth strategy

LEAD GROWTH STRATEGY

• Own development and execution of growth strategies to accelerate acquisition, engagement and retention
• Drive strategy across multiple channels, aligned to Recykal's expansion goals

DRIVE DATA-DRIVEN DECISIONS

• Leverage analytics and performance insights to optimise every campaign
• Measure effectiveness and validate new opportunities before scaling them

CROSS-FUNCTIONAL LEADERSHIP

• Collaborate with product, sales, technology and operations teams
• Ensure seamless execution of growth initiatives aligned to business objectives

CAMPAIGN OPTIMISATION & INNOVATION

• Continually test, iterate and refine strategies to stay ahead of trends
• Drive efficiencies and maximise ROI across all campaigns

RESOURCE ALLOCATION & BUDGET

• Strategically allocate marketing resources and manage budgets
• Ensure campaigns deliver optimal performance within financial constraints

BRAND AMPLIFICATION

• Elevate Recykal's market presence through creative, impactful campaigns
• Enhance brand awareness and loyalty across B2B and B2C segments

MENTORSHIP & TEAM DEVELOPMENT

• Lead, inspire and mentor a team of marketing professionals
• Foster a culture of creativity, accountability and growth

WHY THIS ROLE?

Spot the opportunity. Build the strategy. Own the growth.

• First-mover advantage be the one who spots where Recykal's next growth opportunity lives
• Full strategic ownership from market analysis to enterprise-wide brand strategy
• Boardroom advisory shape meaningful business outcomes in sustainability and the circular economy
• Cleantech impact grow the circular economy across India and beyond

LEADERSHIP TRAITS

Delivers Under Pressure

Manages multiple high-impact campaigns without losing quality

Leads Without a Title

Builds credibility through expertise, data and trusted relationships

Executes with Precision

Every campaign, initiative and decision is a strategic asset

Thinks Like a Strategist

Balances growth targets with commercial pragmatism and brand values

Commands the Room

Communicates with clarity, persuasion and data-backed confidence