Growth Marketing Executive - B2B SaaS Demand Generation

You will run demand generation for TechBag: getting the platform in front of the right buyers, filling the top of the funnel, and running the vendor-facing marketing programs that bring both sides of the marketplace together.

This is a hands-on execution role. You will be writing the emails, building the sequences, sending the LinkedIn messages, and running the webinars not managing an agency that does it.

What You'll Own

Outbound and Email

• Build and run email sequences to target buyer segments across BFSI, manufacturing, IT/ITeS, and healthcare
• Write copy that gets opened and replied to subject lines, sequences, follow-ups
• Manage list hygiene, segmentation, deliverability, and sequence performance
• Run personalised LinkedIn outreach to decision-makers research-led, not templated blasts
• Track reply rates and meetings booked as the primary measure of outbound health

Platform Visibility

• Grow TechBag's presence across organic search, LinkedIn, and relevant industry channels
• Publish and distribute content that reaches software buyers comparison pages, category guides, industry pieces
• Work on on-page SEO for vendor and category pages
• Manage TechBag's LinkedIn company presence and content calendar

Webinars and Events

• Execute joint webinars and events with vendor partners, working alongside our alliances team
• Own everything from registration page to post-event follow-up: invites, promotion, reminders, attendance, nurture
• Hit registration and attendance targets, and hand qualified attendees to sales

What We're Looking For

• 2-4 years in B2B marketing, demand generation, or growth marketing ideally at a SaaS or technology company
• Hands-on experience building and running email sequences with a real tool (Smartlead, Instantly, HubSpot, Zoho, Apollo, Lemlist, or similar)
• Strong written English — you will be writing the emails, LinkedIn messages, and landing page copy yourself
• Practical understanding of email deliverability: domain warm-up, sending limits, spam filters
• Experience running or supporting webinars end to end
• Comfortable being measured on numbers: replies, meetings, registrations, traffic

Good to Have

• Experience marketing to Indian enterprise or BFSI buyers
• Working knowledge of SEO for B2B websites
• Experience with paid campaigns on LinkedIn or Google Ads
• Familiarity with CRM workflows (we run Zoho)
• Basic design ability in Canva for campaign assets

This role is not: brand management, event photography, social media aesthetics, or agency coordination. It's demand generation, and you'll be doing the work yourself.