Growth Marketing - Global

Location: 61 Robinson Road, Singapore

Responsibilities

Develop and execute user growth strategies to improve customer acquisition, activation, conversion, retention, and reactivation across international markets.

Define growth objectives, key metrics, and measurement frameworks; analyze user behavior, campaign performance, and customer lifecycle data to identify optimization opportunities.

Conduct deep-dive analysis on user journeys and conversion funnels, leveraging data-driven insights and experimentation to improve in-app experience, conversion performance, and transaction growth.

Own lifecycle marketing initiatives across CRM channels, including EDM, SMS, WhatsApp, and other customer engagement channels, to drive user engagement and repeat purchase.

Plan and execute onsite marketing campaigns, including campaign calendars, promotional activities, merchandising placements, and user engagement initiatives.

Manage and optimize user engagement channels, including SNS, private communities, distribution channels, and other owned channels.

Collaborate with Product, Marketplace, Operations, and Fulfillment teams to drive cross-functional growth initiatives from strategy definition to execution and impact measurement.

Requirements

3-5 years of experience in Growth Marketing, Lifecycle Marketing, CRM Marketing, User Operations, Digital Marketing, E-commerce, Marketplace, or Consumer Internet.

Strong understanding of user growth frameworks, including acquisition, activation, conversion, retention, and monetization.

Strong analytical and problem-solving skills, with the ability to translate user behavior data into actionable growth strategies.

Experience managing CRM programs, user engagement campaigns, onsite marketing campaigns, or customer lifecycle initiatives.

Strong project ownership and ability to operate independently in a fast-paced and ambiguous startup environment.

Excellent communication and stakeholder management skills with cross-functional teams.

Fluent in English and Mandarin is preferred. Cantonese, Korean or other languages are a plus.

Experience working in international markets or multicultural environments is preferred.