Growth Marketing Intern

Company: Lhoopa Indonesia Properties — a property technology company
Location: SCBD, South Jakarta
Work Arrangement: Work from Office (WFO)
Working Hours: Monday–Friday, 9:00 AM–6:00 PM
Employment Type: Internship period 3 Months

Overview

Lhoopa is a fast-scaling proptech company transforming affordable housing across Southeast Asia through technology-driven operations. Our model leverages a decentralized ecosystem of brokers, contractors, and local partners to acquire, renovate, and sell affordable homes efficiently and at scale.

As a Growth Marketing Intern, you will own practical special projects that improve how Lhoopa packages property information, manages leads, and automates customer journeys - with the goal of improving lead-to-survey and sales conversion.

Responsibilities

• Build and maintain property sales-readiness tools, including the property master database, brochures, floor plans, price lists, KPR/subsidy information, area/flood research, and photo/video packs.

• Clean and enrich raw lead data by standardizing property names, recent status, reasons, Ad IDs/sources, missing fields, and follow-up information.

• Design and test lead-prioritization and next-action rules, such as KPR simulation, cross-selling, follow-up calls, sending property assets, price lists, and survey handoff.

• Audit and improve customer Chatfuel flows, and help build structured flows for developer inquiries and AI-assisted customer service.

• Analyze customer conversations and lost leads to build FAQs, objection themes, lost-reason taxonomy, cross-selling logic, and practical Sales enablement tools.

• Document repeatable Growth SOPs and support small pilots to measure whether these projects improve funnel KPIs such as qualification, survey booking, attendance, and closing.

Qualifications

• Recent graduate in Business, Management, Marketing, Information Systems, Business Analytics, Industrial Engineering, Economics, Communications, or another relevant field.

• Strong ownership, curiosity, structured problem solving, attention to detail, integrity, and clear written/verbal communication in Bahasa Indonesia. English is a plus.

• Comfortable using ChatGPT or other AI tools for research, structuring, analysis, writing, and problem solving is a must, while verifying outputs instead of copying them blindly.

• Comfortable with Google Sheets ; ability to organize messy data, use formulas, filters, lookups, and pivot tables is a plus.

• Able to research unfamiliar topics independently, compare sources, identify missing information, and turn findings into clear outputs.

• No prior full-time experience required; strong project, student-organization, side-project, automation, research, or process-improvement experience is a plus.

What success in this role looks like

• Priority properties have complete, standardized, customer-ready information and sales assets.

• Lead data is cleaner and more actionable, with clear prioritization and next-action rules that Sales can consistently use.

• AI customer-service improvements are prototyped, tested, and documented with clear handoff and escalation logic.

• At least one project is validated through a measurable pilot using a funnel KPI (for example qualification, survey booking, attendance, or closing), rather than relying only on assumptions.