Growth Marketing Manager

Who you are

• 4+ years managing paid search, with direct ownership of seven-figures in budget
• Deep Google Ads expertise — Smart Bidding, tCPA/tROAS, Performance Max / AI Max, Demand Gen, search term hygiene, quality score, the Editor
• A track record running incrementality tests (geo holdouts, lift studies) and acting on the results — not just reporting platform-reported conversions
• Fluency in funnel economics: CAC, LTV, cost-per-acquisition, payback. You optimize to downstream value, not proxy events
• Comfort in the data — SQL or willingness to learn it, plus GA4 / Mixpanel or equivalent. You pull your own numbers
• Rigorous experiment discipline and clear, opinionated written reporting
• Subscription / freemium or consumer SaaS experience
• International / multi-market paid search experience
• Experience with MCP / AI tooling to automate redundant tasks such as daily optimizations and reporting
• Early experience with AI-native ad surfaces (ChatGPT Ads, etc.) or other non-Google bidding platforms
• Familiarity with attribution plumbing — click IDs, enhanced conversions, server-side tracking

What the job involves

• We are hiring a Growth Marketing Manager to own paid search and the emerging bidding-platform channels end to end Google Ads today, ChatGPT Ads and whatever bids next.
• This is a hands-in-the-account role: you build campaigns, run experiments, manage bids and budgets daily, and defend every dollar against our cost-per-subscriber breakeven.
• You'll manage seven-figure budgets in spend across markets (US + international) and be the person who knows, at any moment, why the number moved
• Day-to-day management of Google Ads and ChatGPT Ads — campaign structure, keywords, bids, budgets, negatives, quality score, geo and device splits
• Own the cost-per-acquisition number. Manage to a cost-per-acquisition target, not clicks or registrations. Know the funnel from impression → registration → subscription and where it leaks
• Run a continuous test roadmap — bidding strategies (tCPA / Smart Bidding), optimization events, ad copy, landing pages, audience and geo splits. One test, one hypothesis, one readout
• Prove incrementality. Design and read geo holdouts, conversion-lift studies, and pause tests. Distinguish incremental subscribers from ones we'd have gotten anyway
• Manage budget across markets — allocate and reallocate spend by market and campaign against performance, break out international blobs, fund the geos that earn it
• Stand up new bidding platforms as they emerge. You'll be first-in on the next channel and write the playbook for it
• Report clearly. Daily and weekly readouts that lead with the "why," not just the table. Partner with our analytics stack, much of this is instrumented and semi-automated; you'll extend it
• Work cross-functionally with creative, lifecycle, product marketing, and engineering on tracking, attribution, and landing page conversion

Benefits

• 100% medical, dental, and vision coverage: We cover 100% of medical, dental and vision for our US employees AND their dependents. Based on the plans selected, we have complimentary mental health benefits and a free One Medical membership
• Unlimited days of PTO: We have unlimited PTO with a minimum of 15 days a year. We also have a paid sabbatical program after employees have been with Runway for 3 years and again after 5 years. And of course, we can't forget about Summer Fridays
• 401k Matching, 3% matching: Plan for the future! We provide a 3% 401K match for our US based employees
• Remote $250 stipend: All of our employees outside of commuting distance to the office, can expense up to $250 per month on co-working spaces, lunch or groceries, and internet connection
• Donations supporting our community: Beyond our employees, we have a commitment to our communities. Every quarter, Runway employees choose an organization for the company to support through a donation
• Custom setup, tech setup stipend: In addition to the choice of laptop, all employees get a stipend to customize their tech set up as they want
• Parental leave for all parents: We offer 16 weeks of fully paid parental leave plus a gradual return to work plan. This coverage is for all parents, regardless of how a child is brought into the family
• L&D $600 stipend: We’re investing in our employees’ long term growth by giving every employee $600 per year to spend on their personal or professional development. That means conferences, courses, and books, oh my!
• Wellness $600 stipend: We set ambitious goals and work hard to achieve them, so we believe it’s important to invest in employees’ mental and physical health. The $600 annual wellness stipend can be used for anything from therapy sessions to gym memberships