Growth Marketing Manager

• We are looking for a Growth Marketing Manager to help scale Mercanis’s presence globally. This is a performance- and pipeline-driven role: you will own a number, not just a set of activities
• You’ll sit at the intersection of outbound and inbound, making sure both teams are aligned on target accounts and pipeline goals — and you will own the channels and campaigns that drive it
• The initial focus is on the UK & DACH, and then globally, so you will have room to test what works beyond the core. Reporting to VP of Marketing, working in collaboration with Product Marketing, Field Marketing, Design, and Content
• Drive market expansion in the UK & Ireland region — build the regional campaigns and channel mix to grow pipeline in the market we’re actively scaling
• Grow Mercanis’s market presence in the DACH market — build awareness and demand generation among procurement and operations decision-makers
• Own a monthly pipeline number across your markets, and be directly accountable for hitting it
• Be the connector between the outbound and inbound teams, aligning with the sales team on target accounts and lead handoff
• Own and optimize paid acquisition across LinkedIn Ads, Google Ads, and other channels— managing budget, targeting, and creative testing against hard pipeline and CAC targets
• Brief and ship SEO-driven landing pages and content to improve organic visibility and inbound lead quality, in a collaboration with the content writer
• Plan and run campaigns targeting sign-ups for events, webinars, in a collaboration with the field marketer
• Build and own full-funnel reporting and attribution in HubSpot (MQLs, pipeline, ROI), so we always know exactly what’s driving pipeline — and iterate fast based on what the data shows & sales team’s feedback
• Partner with Sales to sharpen lead-qualification criteria for each market
• Run a continuous test-and-learn cadence — prioritize experiments by expected impact on pipeline and CAC, and kill fast what doesn’t perform
• Run experiments into new markets beyond the UK & DACH — small-scale tests on channels, messaging, and demand to see where it’s worth doubling down next

Benefits

• One of the best learning experiences in Berlin
• A lot of space for your own ideas with a sparring approach
• Appreciation, joint growth, and lively interaction
• Regular team events - we celebrate birthdays and successes together!
• Healthy snacks and drinks
• Networking opportunities- Comfortable navigating ambiguity and moving fast in a scale-up environment
• A data-driven mindset — comfortable reading funnel metrics (MQL/SQL/pipeline/CAC) and turning insights into action fast
• Comfort working cross-functionally with outbound (SDR) and inbound teams to align on ICP and lead handoff & lead feedback
• Experience writing SEO briefs and working with content/design to produce landing pages that convert
• 5+ years of growth or performance marketing experience in B2B SaaS or tech, ideally at a fast-growing company, with a track record of hitting pipeline and revenue targets
• Nice to have: experience growing a market in the UK and DACH region, background in procurement, supply chain, or other enterprise B2B software
• Knowledge of HubSpot for campaign execution, lead scoring, and reporting
• A performance-marketing mindset — you think in CAC, pipeline velocity, and ROI, and you’re comfortable owning a number
• Knowledge of LinkedIn Ads, Google Ads, and Meta — hands-on experience planning, running, and optimizing paid campaigns against CAC and pipeline targets
• We know the impostor syndrome can sometimes hold back incredible talent, so if you’re doubting yourself, don’t. We genuinely want to hear from you, and encourage you to apply