Growth Marketing Manager

Who you are

• 3-6 years of experience of of building lifecycle/CRM programs from strategy-to-execution
• Extensive experience building and executing complex CRM campaigns with multiple stakeholders
• Experience with CRM tools such as Braze and other campaign-building tools
• A proven understanding of how to drive retention and engagement in prediction markets or sports gaming industries, prior experience in consumer fintech and trading also a plus
• Strong skills in analytic tools and knowledge of experimentation principles
• In-depth knowledge of marketing automation/CRM systems, with experience building capabilities to elevate the effectiveness of lifecycle marketing
• Strong copywriting skills and creative intuition to support the building of individual campaigns
• We strongly encourage candidates of all backgrounds to apply

What the job involves

• We're seeking a founding Growth Marketing Manager to own and optimize the retention and engagement journey for our trading products at Phantom
• You'll design and execute data-driven push notification, email, and in-app messaging campaigns that increase user engagement and revenue, drive product adoption, and reduce churn
• The ideal candidate brings 3-6 years of lifecycle or growth marketing experience, proficiency with marketing automation and CRM tools, and a deep understanding of user segmentation and behavioral triggers
• You'll work cross-functionally with product, data, and design teams to build an industry-leading lifecycle marketing program for one of Phantom’s largest product lines, trading
• This role spans across our prediction markets, spot trading, and perpetual futures products
• Drive Phantom’s retention and engagement marketing strategy across all channels: push, email, and in-app surfaces. Own the strategy from end-to-end for Trading products, defining how we measure success, priorities, and the future roadmap
• Partner with Lifecycle Lead on defining and owning business outcomes, responsible for upwards communication of results to product and growth leadership
• Build and execute complex CRM campaigns and automations to drive revenue and user engagement and retention
• Drive the lifecycle marketing experimentation roadmap in partnership with Data Science and Product to unlock key opportunities for product growth
• Be a key stakeholder of growth across the company, partnering with our Lifecycle Lead on the contribution and roadmap for lifecycle initiatives
• Partner with Product teams to build out holistic lifecycle strategies and automations for predictions, spot trading, and perpetual futures
• Partner with Brand Design and Product Marketing to design thoughtful, branded experiences, content, and go-to market moments

Benefits

• Daily meal benefit
• Unlimited PTO
• Comprehensive health plans
• Learning & development
• Montlhy wellness benefit
• Global company offsites