Growth Marketing Manager

Who you are

• You have strong experience in user acquisition or performance marketing at a fast-growing DTC, consumer tech, healthtech or subscription business
• You’ve managed and scaled significant paid budgets on Meta, Google and other performance platforms, and you know how to grow spend without breaking efficiency
• You’re commercially minded and fluent in acquisition economics: CAC, LTV:CAC, payback and marginal returns on spend
• You’re highly analytical and hypothesis-driven, comfortable using data to identify opportunities, validate decisions, and prioritise initiatives
• You take a full-funnel approach to growth, naturally thinking beyond acquisition and considering the entire customer journey and lifecycle
• You’re comfortable working with ambiguity, moving quickly, and testing ideas without waiting for perfect conditions
• You have strong spreadsheet and analytical skills, with experience using tools such as Google Sheets, Excel, Looker, or Tableau
• You’re an effective communicator who can translate complex performance data into clear, actionable insights for cross-functional stakeholders
• Experience in healthcare, wellness, or other regulated industries
• Strong creative instincts and experience partnering closely with creative teams to develop high-performing campaigns and messaging
• Understanding of organic growth channels including SEO, content, and PR

What the job involves

• We’re looking for a commercially minded, highly analytical Growth Marketing Manager to own and scale user acquisition and growth
• This is a high-impact role at the intersection of marketing, product and clinical, where you’ll shape how women discover Voy and take their first step into care
• You’ll join the Growth team and be responsible for driving efficient, scalable new customer acquisition across Voy’s core categories
• You’ll own the acquisition funnel from first touch through to first plan conversion
• That means finding the biggest levers for growing new customer volume at a sustainable CAC across paid, affiliate and organic channels
• This role goes beyond channel management
• You’ll work cross-functionally with product, clinical, CRM, creative, and data teams to turn insights into scalable growth initiatives
• You’ll have the autonomy to test, iterate, and influence category strategy while building a commercially strong and clinically responsible growth engine
• Own new customer acquisition targets, including volume, CAC, payback period and first-order conversion, across all acquisition channels
• Lead performance across key paid channels such as paid search, paid social, and affiliates, continuously improving efficiency, creative performance, and conversion rate
• Identify and unlock new growth opportunities across channels, landing pages, pricing, messaging, product flows, and clinical pathways to improve user experience and commercial performance
• Partner closely with the CRM team to improve lead capture, nurture journeys, retention, reactivation, and overall customer lifetime value
• Build and execute a structured experimentation roadmap across acquisition, CRO, and product experience, using rapid testing and iteration to drive measurable impact
• Define and evolve attribution frameworks, success metrics, and reporting structures using cohort analysis, funnel diagnostics, and incrementality
• Collaborate cross-functionally with product, creative, clinical, data, and strategy teams to deliver initiatives that improve both business performance and customer outcomes
• Translate performance insights into clear recommendations for senior stakeholders, influencing roadmap prioritisation and investment decisions

Benefits

• Generous stock option plan
• Private medical insurance plan
• Gym and wellness benefit with Wellhub
• Hybrid role based in London with lunch provided on Wednesdays
• 25 days of annual leave plus generous parental leave policies
• Electric car scheme
• Cycle to work scheme