Growth Strategy Analyst

Who you are

• Having attended engineering or a business school
• Experience in analysis : you master Excel, SQL is a plus
• Having an experience in marketing is an asset
• You have experience or a strong interest in Meta's "Creative-First" era
• Ability to write clean, actionable briefs for designers and video editors
• Great interpersonal skills and ability to communicate with stakeholders
• Bilingual in French and English, Spanish is a plus
• Growth mindset : effectiveness, resilience to failures, dedication to the mission

What the job involves

• Based in Barcelona, you will join papernest's New Business team, one of the company's key strategic growth priorities
• Reporting directly to Benjamin Lazimi, Head of New Business Unit, you will play a key role in building and scaling our acquisition strategy from the ground up
• As one of the first members of this team, you will combine analytical thinking, experimentation and project management to identify growth opportunities and turn insights into business impact
• Rather than joining an established business, you will help define the acquisition playbook for a business that is still being built. You won't simply optimize an existing acquisition machine, you'll help build it
• Build and scale our growth strategy:
• Launch and optimize paid acquisition initiatives across channels (Google Ads, Meta, TikTok, Affiliates...)
• Identify new growth opportunities through market research, experimentation and competitor benchmarking
• Prioritize initiatives based on business impact, scalability and expected profitability
• Analyze performance and drive decisions:
• Own the performance of your initiatives across the entire acquisition funnel, from acquisition costs to conversion and revenue
• Perform in-depth analyses to understand performance drivers and identify optimization opportunities
• Translate data into actionable recommendations and support strategic decisions on where to invest next
• Analyze creative performance to identify the messages and formats that drive growth
• Drive cross-functional projects:
• Work closely with Product, Data, CRM, Design and Operations teams to successfully launch and scale new initiatives
• Lead the creative process for new acquisition channels, from briefing to performance analysis
• Foster a strong test-and-learn culture by designing, monitoring and evaluating experiments

The application process

• First Call with Eva, Talent Acquisition Partner (30')
• Business case to evaluate your skills (2h)
• Technical interview with Benjamin, Head of New Business Unit (1h)
• Last interview with Giacomo, Chief Marketing Officer (30')

Benefits

• Incredible offices in Barcelona, ​​in the heart of 22@ (1500 m2 of furnished terraces, showers, spaces dedicated to catering and rest, Zen garden, games area, etc.) 5 minutes from Poblenou beach! 🏖️
• Remote working possible 1 day per week (including Monday and Friday)
• Unlimited free coffee and tea!
• Self-service snacks and other delicacies
• Choose between Mac and PC, we take care of the rest 💻
• Paperparty every month to decompress 🎉
• Breakfast offered every Thursday 😋💪
• Great professional challenges
• Brilliant colleagues among whom to grow
• Ambitious development prospects / internal mobility
• Career support programs
• An great international atmosphere
• Regular team training
• Regular events and team building