GTM & ABM Associate

Role : GTM & ABM Associate

Company: Fluid AI

Job Location: Mumbai (Lower Parel)

Experience: 04 Years

About the Job

You will build the outbound engine that gets Fluid AI in front of banks, insurers and large enterprises in India and globally one named account at a time.

We are not looking for someone to run generic email blasts. We are looking for someone who treats go-to-market like an engineering problem: build the target account list, find the right 6 people inside each account, warm the domains, sequence the outreach, instrument what happens, and fix what breaks. If you like systems, data and figuring things out without being told how, you will enjoy this.

You will report directly into leadership and see the impact of your work in the pipeline within weeks.

Key Responsibilities

Build the Account Universe

• Define and maintain the ICP and target account lists for India and global markets (BFSI first banks, NBFCs, insurers, capital markets plus large enterprise).
• Research accounts properly: what they've announced, who owns AI/digital, what they're already spending on, which of our use cases fits.
• Map buying committees CXO, Head of Digital, Head of Innovation, CTO, CISO, procurement and keep the data clean.

Set Up and Run the Outbound Stack

• Own Apollo end to end: lists, enrichment, sequences, deliverability, reporting.
• Set up cold email infrastructure from scratch sending domains, SPF/DKIM/DMARC, mailbox warming, ramp schedules, inbox rotation, bounce and spam monitoring.
• Run LinkedIn as a channel: Sales Navigator searches, saved lead lists, connection and InMail sequences, and social touches that support the email plays.
• Build the multi-touch ABM plays — email + LinkedIn + content + events — for tier 1, tier 2 and tier 3 accounts, with different intensity for each tier.

Write the Messaging

• Write and test outbound copy that a bank CXO would actually reply to.
• Account-specific, not templated fluff.
• Run structured A/B tests on subject lines, openers, offers and CTAs, and keep a record of what worked.

Instrument and Report

• Track everything: deliverability, open, reply, positive reply, meetings booked, account engagement, pipeline created.
• Produce a weekly outbound report that leadership can act on.
• Feed learnings back into the ICP and messaging — this loop is the actual job.

Support the Wider GTM Motion

• Coordinate with sales on handoffs so no meeting goes cold.
• Help with event and conference follow-up campaigns, webinar invites and post-launch pushes.
• Personalised landing pages, one-pagers and account-specific collateral, working with design and product marketing.

Must Have

• 0–3 years in B2B outbound, SDR, growth, demand gen, ABM or marketing ops. Freshers with real evidence of building something outbound-adjacent are welcome to apply.
• Strong written English. You'll be writing to CXOs at banks — clarity and brevity matter more than vocabulary.
• Genuine comfort with tools and data: spreadsheets, CRMs, sequencers, enrichment tools, basic APIs and CSVs. You should enjoy setting up a tool nobody has configured yet.
• Research instinct — you can find a specific person's role, priorities and email pattern without being handed a process.
• Self-direction. Much of this stack does not exist yet at Fluid AI; you will be the one to build it

Nice to Have

(Not required — but good if you have)

• Hands-on Apollo, LinkedIn Sales Navigator, Instantly / Smartlead / Lemlist, Clay, HubSpot or similar.
• Understanding of email deliverability mechanics — domain warming, DNS records, spam triggers, sending limits.
• Exposure to BFSI, enterprise software or AI/SaaS selling.
• Any no-code / light-automation ability: Zapier, n8n, Make, Google Apps Script, basic Python or SQL.
• Experience selling into international markets (US, UK, Middle East, SEA) and awareness of GDPR / CAN-SPAM basics.