GTM Campaign Manager (Thai citizenship)

Brand: Infinix Thailand

Salary 80,000 - 100,000 THB

• Working Days: Monday to Friday
• Office Hours: 9:30 AM ~ 6:30 PM

Role Overview

The GTM Campaign Project Manager is responsible for driving end-to-end go-to-market execution for product launches and key campaigns.

This role ensures all marketing initiatives are delivered on time, on budget, and fully integrated across channels — from social and media to retail and e-commerce.

You will act as the central orchestrator, connecting teams and ensuring flawless execution from planning to launch.

Key Responsibilities

1. GTM Planning & Timeline Management

• Lead go-to-market planning for product launches and key campaigns
• Build and manage detailed timelines across all workstreams
• Ensure alignment on milestones, deliverables, and launch readiness
• Proactively identify risks and keep projects on track

2. Budget & Resource Management

• Manage campaign budgets across production, media, and activations
• Track spending and ensure efficient use of resources
• Coordinate with internal teams and agencies on budget allocation
• Provide visibility and reporting on budget status

3. Cross-functional Coordination

• Act as the central point of coordination across marketing, social, partnerships, retail, and e-commerce
• Ensure all teams are aligned and working towards the same GTM objectives
• Manage agency timelines and internal approval processes
• Drive accountability across stakeholders

4. Launch Execution & Readiness

• Ensure all campaign assets and channels are ready for launch
• Coordinate rollout across online and offline touchpoints
• Monitor execution during launch and resolve issues in real time
• Lead post-launch wrap-ups and performance tracking

Requirements

1. 4–6 years experience in campaign management, project management, or marketing operations
2. Strong experience managing product launches or GTM initiatives
3. Excellent organizational and stakeholder management skills
4. Ability to work in fast-paced, cross-functional environments