GTM Coordinator

Program Eligibility Notice

This role is supported through the NRC IRAP Youth Employment Program. As a result, the following eligibility criteria are established by the program and are not set by Prompta AI. Applicants must:

· self-identify as belonging to at least one of the following equity-deserving groups: women; 2SLGBTQI+ youth; racialized and/or Black youth; Indigenous youth (First Nations, Inuit, or Métis); youth with disabilities; immigrant youth; youth living in a rural, remote, northern or fly-in community; or members of an official language minority community

· be between 15 and 30 years of age at the start of employment

· be legally entitled to work in Canada

· be a Canadian citizen, permanent resident, or person granted refugee status in Canada

· not be enrolled in full-time studies during the employment period

· be a recent university graduate within the last two years

About Prompta AI

Prompta AI is a change intelligence platform that helps organizations turn complex workforce and organizational signals into actionable intelligence. Through diagnosis, explanation, action guidance, and prediction, our AI-native platform helps leaders identify risks, improve readiness, accelerate adoption, and strengthen transformation outcomes. We support major organizations through digital modernization, cultural transformation, and large-scale enterprise change.

Our values, diversity, and respectful culture create a collaborative environment for innovative, enthusiastic, and highly skilled people who want to make an impact.

About the Role

Prompta AI is looking for a hands-on GTM Coordinator to help plan, execute, and improve the activities that move target accounts from awareness to qualified opportunity. The role brings together outbound campaigns, CRM and pipeline operations, digital marketing, proposals, sales enablement, and performance tracking.

This is an ideal opportunity for an organized, detail-oriented early-career professional who enjoys working with digital tools, writing and coordinating across multiple channels, and turning plans into consistent execution. You will work closely with the founders and use tools such as HubSpot, Apollo, LinkedIn, Microsoft Teams, WordPress, and email outreach platforms.

Key Responsibilities

GTM campaign execution

• Support integrated outbound campaigns across email, LinkedIn, web, events, partnerships, and other relevant channels.
• Build and maintain target-account and prospect lists using Apollo and other research tools, with segmentation tailored to each market, audience, offer, and campaign objective.
• Coordinate campaign messaging, sequences, launches, follow-ups, and handoffs so activity moves forward consistently.

CRM and pipeline operations

• Keep HubSpot accurate and current across contacts, companies, deals, activities, notes, tasks, and next steps.
• Support pipeline reviews, lead routing, follow-up discipline, opportunity tracking, and practical sales reporting.
• Prepare account research, contact briefs, outreach notes, and meeting follow-up materials for founder-led sales activity.

Content and digital marketing

• Help create and publish LinkedIn posts, email campaigns, newsletters, landing pages, website updates, case studies, and short-form GTM content.
• Turn Prompta AI insights, client experience, and offers into clear content that supports awareness, credibility, lead generation, and sales conversations.
• Organize current marketing assets and coordinate the content calendar across campaigns and channels.

Proposals and sales enablement

• Coordinate RFP responses, proposals, capability statements, sales decks, and other business development submissions.
• Draft, edit, format, and maintain reusable company descriptions, case studies, project examples, service descriptions, and team bios.
• Track proposal requirements, inputs, deadlines, approvals, and follow-ups from start to submission.

GTM coordination and measurement

• Maintain a clear view of active campaigns, opportunities, priorities, owners, deadlines, and next actions.
• Track channel and campaign performance, summarize what is working, and help improve lists, messaging, sequencing, and follow-up.
• Improve repeatable GTM workflows, templates, and documentation as the company grows.

Ideal Candidate Profile

• Must have a recent post-secondary degree or diploma from a recognized college or university.
• 1-3 years of experience in GTM, business development, marketing, sales operations, proposals, consulting support, or startup operations.
• Experience using HubSpot or another CRM and Apollo or a similar prospecting or outreach platform.
• Experience supporting multi-channel GTM, lead-generation, digital marketing, or outbound campaigns.
• Strong writing, editing, communication, research, organization, and attention to detail.
• Comfort managing multiple priorities and deadlines, working independently in a remote environment, and following through without losing sight of detail.
• Interest in B2B sales, AI, enterprise transformation, consulting, digital modernization, or SaaS, with a practical and flexible get-things-done mindset.

Nice to Have

• Experience with RFPs, proposals, procurement submissions, or sales enablement materials.
• Experience updating WordPress content or working with Canva, Webflow, SharePoint, newsletter tools, or marketing automation platforms.
• Experience supporting founder-led sales or a fast-moving startup environment.
• Familiarity with GTM reporting, campaign analytics, or basic performance dashboards.

What Success Looks Like

In the first 90 days, success in this role means:

• HubSpot is clean, current, and actively supporting pipeline visibility and sales follow-up.
• Target-account lists and campaign segments are organized, relevant, and ready to activate.
• GTM campaigns are launching consistently with clear messaging, sequences, ownership, and follow-up tracking.
• Marketing and sales content is easier to find, reuse, update, and publish across channels.
• RFP and proposal work is coordinated reliably from requirements through submission.
• Founders have a clearer view of campaign performance, opportunities, deadlines, and next actions.

Why Join Prompta AI

• Join a growing Canadian AI company helping major organizations improve transformation outcomes.
• Work directly with founders and senior leaders across the full GTM motion.
• Build practical experience in campaigns, CRM, pipeline operations, content, proposals, and sales enablement.
• Play a meaningful role in growing Prompta AI's market presence, client base, and commercial capabilities.

Application Instructions

Interested candidates should submit:

• Resume
• A short cover note explaining their interest in startups, GTM, operations, and AI-enabled business growth
• Any relevant examples of outreach campaigns, CRM work, proposal writing, website updates, or other GTM projects

Pay: $45,000.00-$60,000.00 per year

Application question(s):

• Do you meet the NRC IRAP Youth Employment Program eligibility requirements listed in the job description?
• For NRC IRAP Youth Employment Program eligibility requirements -are you legally entitled to work in Canada and a Canadian citizen, permanent resident, or person granted refugee status in Canada?
• For NRC IRAP Youth Employment Program eligibility requirements - are you between 15 and 30 years of age at the start of employment?
• For NRC IRAP Youth Employment Program eligibility requirements, are you a recent university graduate within the last two years?
• Do you self-identify as belonging to at least one of the equity-deserving groups required by the NRC IRAP Youth Employment Program?

Work Location: Hybrid remote in Toronto, ON M5T 2C2