GTM Engineer

Potentiam is a rapidly growing global offshore solutions provider, connecting skilled professionals with leading UK and European companies.

With offices across South Africa, Romania, India, and Brazil, we help businesses scale through high-performing offshore teams - while creating real career growth opportunities for our people.

You’ll be employed by Potentiam and working as part of a dedicated team supporting one of our international clients.

About the opportunity

Our client is an established UK technology-services business looking for a hands-on GTM Engineer to improve its CRM, data quality, lifecycle processes, automation, lead handling and reporting. This is not a CRM “maintenance” role: you will turn operational clarity into better targeting, faster follow-up and stronger pipeline visibility.

What you’ll be doing

• Audit CRM structure, data quality, integrations, lifecycle stages and lead leakage; then build a practical remediation roadmap.
• Improve data standards, cleansing, deduplication, enrichment and account/contact segmentation across CRM and marketing systems.
• Build and refine workflows, lead scoring, routing rules, nurture journeys and sales hand-offs.
• Create trusted funnel reporting, campaign attribution and dashboards that translate activity into commercial insight.
• Support the integration and effective use of HubSpot, Dynamics and related GTM tooling.
• Use AI-assisted enrichment and automation thoughtfully to improve the commercial operating system, not simply add new tools.
• Drive adoption through clear processes, QA, documentation and practical support to Marketing and Sales users.

What we’re looking for

• 4+ years in CRM operations, marketing operations, RevOps, lifecycle marketing or growth operations within a B2B environment.
• Strong hands-on experience with HubSpot, Dynamics, Salesforce or a comparable CRM, including workflows, data management and reporting.
• Evidence of improving automation, segmentation, lead hand-offs, funnel visibility, data quality or speed-to-lead.
• A clear understanding of how CRM operations influence revenue, not just system administration.
• Comfort working across Marketing, Sales and leadership, translating data into credible recommendations and priorities.
• A detail-oriented, curious and accountable builder who is confident testing, troubleshooting and improving what is already in place.

Why apply?

This is an opportunity to build a more intelligent, AI-aware GTM foundation in a complex B2B technology business. You’ll work closely with senior stakeholders, see the impact of your work and help shape how the commercial teams use data.

Location and working hours

Cape Town office; aligned to UK business hours.

DISCLAIMER

The personal information you provide in connection with the submission of your job application or otherwise as part of a recruitment process is used and stored for use only in the execution of a recruitment process and in connection with a possible recruitment.

Our contact person for questions regarding processing of personal data in connection with HR activities is Chantal Endemann, who can be contacted on email at [email protected]. The disclosure of your personal information to any third parties is in accordance with written agreements with the parties concerned that comply with the applicable rules, including confidentiality requirements and deletion of information after the recruitment process ends as per our data storage policy.