GTM Executive

AI-powered GTM does not mean sending more generic email at scale. It means using AI, automation, data, and human judgment together to build a repeatable growth system.The workflow will include:

• ICP discovery: test multiple customer segments, study response patterns, and identify where Mina has the strongest pull.
• Lead research and enrichment: use AI and enrichment workflows to understand accounts, roles, likely use cases, and outreach priority.
• Personalized outbound: build repeatable email, LinkedIn, and call workflows that are targeted without becoming fully manual.
• Calling into North America: make outbound calls yourself, test call scripts, learn from objections, and improve the motion based on real conversations.
• Demo-led conversion: run discovery, demos, and follow-ups with a clear view of buyer pain, use case, fit, and next step.
• PLG experiments: test ways for users to try, adopt, and understand Mina with lower manual effort.
• Partnership and community experiments: test practical ways to reach founder, sales, customer success, recruiting, and operator communities where Mina may be useful.
• Automated onboarding and activation: help design simple onboarding flows so small-ticket customers can start using Mina without heavy hand-holding.
• Feedback loop to product: turn customer conversations, objections, demo learnings, and activation friction into clear product and GTM insights.

REQUIRED SKILLS :

• 1 - 3 years of directly relevant experience across GTM, outbound, growth, SaaS, RevOps, founders office, GTM systems, or North America selling. This does not need to mean 13 years of total work experience.
• At least 1215 months of hands-on AI work in GTM, sales, growth, research, outbound, automation, customer workflows, or internal productivity.
• Strong no-code / low-code automation ability. You should be able to design workflows using AI tools, enrichment tools, outbound tools, CRM workflows, automation platforms, meeting intelligence, and lightweight dashboards.
• Comfort with outbound calling. You should be able to build scripts, test messaging, make calls yourself, learn from call feedback, and later train others on what works.
• Comfort working with North America prospects and customers from India.
• Ability to run demos and explain a product simply, without sounding scripted or overly salesy.
• Strong learning speed. You should be able to test, measure, document, and improve the motion every week.
• Good written and spoken communication. You do not need to sound corporate. You do need to be clear.
• A builder mindset. You should be comfortable with ambiguity, small teams, changing priorities, and incomplete playbooks.
• Hands-on Marketer who will personally build and run the early GTM motion.
• Outbound-led, demo-led conversion, PLG experiments, partnerships, community-led growth, and automated onboarding

What we are looking for

• 1 - 3 years of directly relevant experience across GTM, outbound, growth, SaaS, RevOps, founders office, GTM systems, or North America selling. This does not need to mean 13 years of total work experience.
• At least 1215 months of hands-on AI work in GTM, sales, growth, research, outbound, automation, customer workflows, or internal productivity.
• Strong no-code / low-code automation ability. You should be able to design workflows using AI tools, enrichment tools, outbound tools, CRM workflows, automation platforms, meeting intelligence, and lightweight dashboards.
• Comfort with outbound calling. You should be able to build scripts, test messaging, make calls yourself, learn from call feedback, and later train others on what works.
• Comfort working with North America prospects and customers from India.
• Ability to run demos and explain a product simply, without sounding scripted or overly salesy.
• Strong learning speed. You should be able to test, measure, document, and improve the motion every week.
• Good written and spoken communication. You do not need to sound corporate. You do need to be clear.
• A builder mindset. You should be comfortable with ambiguity, small teams, changing priorities, and incomplete playbooks.

What success looks like

First 90 days

• Build the first version of the AI-powered outbound engine.
• Test 23 ICP hypotheses and document what was learned.
• Create the calling, discovery, demo, follow-up, and reporting workflow.
• Set up a lightweight GTM stack and dashboarding rhythm.
• Start generating qualified conversations and demos.

The first 90 days are about building and testing the machine and closing a few early customers.

This role is a good fit if

• You like building systems, not just following sales scripts.
• You are comfortable selling and also comfortable improving the machine behind selling.
• You believe AI can improve GTM quality, but you know human customer conversations still matter.
• You can move between research, outreach, calls, demos, workflow design, and reporting without waiting for a large team.
• You want to help shape an early GTM motion for an AI product.
• Work mode: Onsight (Work from Office)
• Shift: Day Shift