GTM Executive

About the Role

We are looking for a GTM professional who can help us take our software and AI-powered solutions to the right market, identify potential customers, generate opportunities, and drive business growth.

The role involves understanding our products, identifying the right target audience, developing outreach strategies, generating leads, working with the sales and marketing teams, and continuously improving our go-to-market approach.

You will work closely with founders/leadership, sales, marketing, and product teams to convert market opportunities into measurable business results.

Key Responsibilities

• Develop and execute GTM strategies for our software, SaaS, and AI-powered solutions.
• Identify and define Ideal Customer Profiles (ICP), target industries, buyer personas, and use cases.
• Conduct market research to identify new markets, customer segments, competitors, and business opportunities.
• Generate qualified leads through LinkedIn, cold email, calling, networking, communities, partnerships, and other channels.
• Build and manage prospect lists and maintain a healthy sales pipeline.
• Develop outreach messaging, email sequences, pitch decks, and value propositions.
• Understand customer pain points and communicate how our products can solve their business problems.
• Conduct discovery calls, product presentations, demos, and initial sales discussions.
• Work with the sales team to manage prospecting → qualification → demo → follow-up → conversion.
• Collaborate with the marketing team on campaigns, content, landing pages, case studies, webinars, and other demand-generation activities.
• Work with the product team to communicate customer feedback, market requirements, and feature opportunities.
• Analyze competitors, pricing, positioning, and market trends.
• Track GTM metrics such as leads generated, response rates, meetings booked, conversion rates, pipeline, CAC, and revenue contribution.
• Experiment with different markets, messaging, channels, and outreach strategies to identify what works.
• Build and maintain repeatable GTM playbooks and processes.
• Use CRM and sales tools such as HubSpot, Apollo, LinkedIn Sales Navigator, Google Analytics, etc.
• Explore AI tools and automation to improve lead generation, research, outreach, and sales productivity.

Requirements

• 2–5 years of experience in GTM, Business Development, Sales, Growth, SaaS, or related roles.
• Strong understanding of B2B sales and customer acquisition.
• Experience in selling or promoting IT services, SaaS, software, or AI products will be preferred.
• Strong market research and competitor analysis skills.
• Good understanding of lead generation and outbound sales.
• Excellent communication, presentation, negotiation, and follow-up skills.
• Ability to understand technical products and explain their business value in simple language.
• Experience with CRM and sales tools such as HubSpot, Salesforce, Apollo, or LinkedIn Sales Navigator is a plus.
• Comfortable working with data and using performance metrics to improve campaigns.
• Strong ownership and ability to work independently in a fast-paced environment.

Pay: Up to ₹25,000.00 per month

Ability to commute/relocate:

• Vaishali Nagar, Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• B2B sales: 1 year (Preferred)
• Lead generation: 1 year (Preferred)

Language:

• English (Preferred)

Location:

• Vaishali Nagar, Jaipur, Rajasthan (Preferred)

Work Location: In person