GTM Manager (Private Equity)

• The GTM Manager – Private Equity shapes and delivers the GTM plan for the Private Equity business
• The role is the day-to-day link between Private Equity and the wider Commercial Function, bringing agreed segment strategy and local campaigns to life, and keeping pipeline and Dynamics data accurate and current
• The GTM Manager – Private Equity works closely with the GTM Lead – Private Equity and Private Equity stakeholders to turn strategy into action, flagging priorities and risks as they arise
• As a GTM Manager – Private Equity within our CAS practice, you’ll be responsible for:
• Shape and deliver the GTM plan for Private Equity, turning agreed strategy into clear, day-to-day actions
• Keep activity on track, flagging slippage or emerging priorities to the GTM Lead – Private Equity
• Support the GTM Lead – Private Equity in shaping segment strategy and messaging for the Private Equity market
• Act as the day-to-day link between Private Equity and the Commercial Function, keeping local activity connected to the firmwide agenda
• Flag priorities, risks and opportunities to the GTM Lead – Private Equity and wider Private Equity leadership
• Build strong working relationships with Commercial Growth Services specialists (including Campaigns, Events, Business Development and Pricing) to keep Private Equity activity resourced and on track
• Build strong relationships across international firms, supporting and driving global connection and collaboration
• Shape and deliver local campaign activity for Private Equity, building and activating campaigns with Commercial Growth Services
• Support Private Equity subject matter experts (including the Head of Private Equity and PE Coverage team) to build a point of view and raise their profile with key buyers
• Feed Private Equity expertise into firmwide campaign activity where relevant
• Maintain accurate, timely Dynamics data for Private Equity, flagging data quality issues to leadership
• Work with Commercial Growth Services to keep Private Equity testimonials, case studies and collateral current
• Support pipeline discipline by tracking opportunities and following up on data gaps
• Adopt AI tools such as Claude and GT Augment day-to-day, using them to sharpen campaign activity, pipeline management and reporting
• Identify practical use cases within Private Equity GTM and share them with the GTM Lead – Private Equity and peers across the GTM - Strategic Growth Team
• Follow firm standards for responsible AI use, flagging any risk or governance questions to the GTM Lead – Private Equity
• Key performance indicators
• Delivery of the Private Equity GTM plan against agreed actions and timelines
• Campaign activation and delivery for Private Equity, on time and to quality
• Dynamics/CRM data quality and completeness for Private Equity
• Pipeline accuracy and discipline, including timely follow-up on data gaps
• Practical adoption of AI tools to improve campaign and pipeline efficiency

Benefits

• Income protection
• Matched pension
• Life cover
• Private medical, including anytime access to Doctor@Hand and Stronger Minds
• Professional subscriptions- Knowledge of the Private Equity market and its commercial dynamics would be advantageous
• It would be great if you had some of the following skills, but don’t worry if you don’t tick every box, we’ll help you develop along the way
• Ability to work effectively with partners, directors and senior stakeholders across a complex, matrixed organisation
• A proven track record of delivering strategic plans and commercial initiatives, ensuring activity remains on track and objectives are achieved
• Strong commercial awareness and curiosity, with the ability to identify growth opportunities and leverage data and insights to inform recommendations
• Experience using CRM systems (ideally Dynamics) to manage opportunities, maintain pipeline accuracy and support decision-making
• Joining us as a GTM Manager, the minimum criteria you’ll need is proven commercial experience within business development, marketing or a commercial function, ideally gained in professional services or financial services environment, alongside strong stakeholder management, communication skills and a data-driven approach to pipeline management and decision-making