UpMan Placements

What you'll own
<ul>
<li>GTM calendar —
The full annual go-to-market calendar. Every major campaign, product launch, brand collaboration, roadshow, and cultural moment we participate in. When we launch, when we push, when we go quiet.</li>
<li>Brand collaboration strategy —
Long-term brand affiliations with the right brands — luxury, wellness, skincare, athleisure, cultural. Partnerships that make sense for both sides, that both audiences find flattering, that build over years. Not one-off campaigns.</li>
<li>Individual partnerships —
Identify the individuals whose association with The Core builds our brand — cultural figures, editors, athletes, doctors, mothers. Structure genuine relationships. No transactional influencer deals.</li>
</ul>
Who you are
<ul>
<li>You've made brands cult before —
You've built or shaped a brand people know by name — as a marketer, founder, or agency lead. You've been in the room when the go-to-market decisions were made, and you've been accountable for their outcomes.</li>
<li>India premium D2C fluency —
You understand the intersection of wellness, luxury, and cultural marketing in India. You know which spaces move an audience like ours, and which are noise.</li>
<li>Networked with taste —
You have real relationships across the brand ecosystem — other founders, agency leads, cultural editors, PR firms, retreat producers, event partners. You know who to call for what, and you know how to activate a partnership without burning it.</li>
<li>Editorial discipline —
You are the person who says "we should NOT do this partnership" as often as "we should." You protect the brand — you don't chase visibility for its own sake.</li>
<li>Strategic and executional —
You can build a campaign strategy on Monday and execute a partnership dinner on Thursday. This role requires both.</li>
<li>Ambition-aligned —
You want to build the definitive women's wellness brand in India. This is a category-defining opportunity, and you want to be the one who did the going-to-market work when we look back.</li>
</ul>

GTM Strategist

GTM Strategist

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