GTM/GA4 Operations Analyst

Key Responsibilities

• Monitor GTM and GA4 tagging health across the dealer network and identify tracking issues.
• Validate GA4 events, parameters, tags, and Data Layer against defined tracking requirements and ASC v1.1 taxonomy.
• Investigate issues such as missing tags, tags not firing, incorrect events, data collection failures, and consent-related blocking.
• Perform first-level troubleshooting using GTM Preview/Debug, Google Tag Assistant, Chrome DevTools, and browser debugging tools.
• Review and investigate monitoring and anomaly alerts, including traffic/event drops, spikes, and missing event types.
• Reproduce issues, assess severity and business impact, and capture supporting evidence.
• Identify whether issues are related to GTM, website implementation, data collection, third-party tools, or expected behavior.
• Create and escalate defects/incidents to technical teams and track issues through resolution.
• Re-test implementations after fixes and confirm tracking accuracy and data quality.
• Monitor dealer/site-level and device-level anomalies and identify recurring patterns.
• Maintain issue documentation, investigation findings, and status updates using Excel/Google Sheets and ticketing tools.
• Collaborate with digital marketing, analytics, web development, and technical teams to resolve tracking and measurement issues.