Guest Experience & Events Creator

1. Create Daily Guest Experiences

• Develop a continuous calendar of daily and weekly guest activities.
• Create experiences suitable for couples, families, children, groups and leisure travelers.
• Develop morning, afternoon, sunset and evening experiences.
• Create seasonal activities around weekends, holidays, Ramadan, Eid and major AlUla events.
• Continuously refresh the activity calendar to avoid repetitive guest experiences.
• Identify opportunities to use existing resort facilities and spaces in creative ways.
• Examples may include: Sunrise yoga and wellness sessions. Sunset experiences. Stargazing and astronomy evenings. Outdoor cinema. Family and children's activities. Cultural workshops. Local arts and crafts. Heritage storytelling. Photography experiences. Desert walks and guided experiences. Cycling and outdoor activities. Wellness and mindfulness sessions. Live music and acoustic evenings. Pop-up experiences. BBQ and outdoor social experiences. Seasonal celebrations. Special romantic experiences. Family entertainment programs.

2. Create Signature Events

• Develop new concepts that can become Shaden signature experiences rather than simply organizing existing events.
• The candidate should be able to answer: "What can we create at Shaden that guests cannot experience in the same way anywhere else?"
• Responsibilities include: Create new event concepts from zero.
• Develop event themes, stories and guest journeys.
• Design experiences around AlUla's culture, landscape and heritage.
• Create concepts for sunset, wellness, family, entertainment, culture and lifestyle.
• Develop concepts that can generate incremental revenue.
• Test new ideas on a small scale before developing them into larger signature events.
• Build an annual calendar of signature experiences and activations.

3. Experience Innovation

• Continuously research hospitality, tourism, entertainment and experiential trends.
• Benchmark leading resorts and destinations internationally.
• Identify new activities, entertainment concepts and guest experiences.
• Monitor what is trending across social media and destination hospitality.
• Bring new ideas to management regularly rather than waiting for instructions.
• Develop a pipeline of future experiences and concepts.
• The expectation is to always have the next idea.

4. Local Partnerships

• Build a network of local partners who can contribute to unique guest experiences, including: Local artists. Musicians and performers. Cultural experts. Tour operators. Outdoor activity providers. Wellness instructors. Photographers. Craftsmen. Local producers. DMCs. Entertainment companies. Experience providers.
• The role should continuously search for new partners and new experiences available in AlUla .

5. Commercialization

• Every experience should be evaluated not only from a guest-experience perspective but also commercially.
• The candidate will: Develop paid and complimentary experiences.
• Create packages and experience bundles.
• Identify upselling opportunities.
• Work with Sales, Revenue, F&B and Marketing to commercialize experiences.
• Develop pricing and basic cost structures.
• Monitor participation, revenue and profitability.
• Identify experiences that can generate incremental spend from in-house guests and local residents.
• Explore opportunities to attract non-resident visitors to selected experiences.

6. Cross-Department Collaboration

• Work closely with: Guest Relations. Concierge. F&B. Spa & Wellness. Recreation. Sales. Revenue. Marketing. Rooms Division. Security. Engineering.
• The objective is to create one integrated guest experience calendar rather than separate departmental activities.
• For example: Sunset activity entertainment F&B evening experience
• The candidate should be able to connect different hotel departments into one compelling guest journey.

7. Guest Engagement & Feedback

• Promote activities directly to guests through Guest Relations, Concierge and hotel communication channels.
• Monitor participation and guest feedback.
• Identify which experiences generate the strongest engagement.
• Adjust or discontinue activities that do not perform.
• Create experiences based on actual guest preferences and demand.
• Encourage guest-generated content and social media exposure.

8. Event Execution

• While the main focus is creation and development , the candidate must also be capable of taking ownership of execution.
• This includes: Event planning. Timelines and schedules. Supplier coordination. Staffing requirements. Basic budgeting. Risk assessments. On-site coordination. Guest flow. Safety requirements. Post-event evaluation.
• The role should therefore be able to move seamlessly from: IDEA CONCEPT PLAN LAUNCH EXECUTION FEEDBACK IMPROVEMENT

Desired Candidate Profile

• Proven experience creating and developing guest experiences, activities, events or entertainment concepts.
• Experience within a luxury/upscale resort, destination, hospitality, entertainment, tourism or experiential environment.
• Strong creative thinking and the ability to develop ideas from scratch.
• Experience creating daily guest activity programs , not only large events.
• Experience developing signature experiences and special events.
• Strong understanding of guest behavior and experience design.
• Commercial awareness and understanding of how experiences can generate revenue.
• Strong project management and execution skills.
• Experience working with external suppliers and experience providers.
• Strong communication and presentation skills.
• Excellent English; Arabic is an advantage.
• Knowledge or experience of AlUla, Saudi Arabia, tourism or destination experiences is highly desirable.
• Flexibility to work evenings, weekends, holidays and special events.