Head Ad Operations_Digital Media House

We are seeking an experienced Head Ad Operations to lead the management, monetisation, and optimisation of digital advertising inventory across web and mobile platforms. This role will serve as the technical and operational bridge between the Sales, Revenue, Technology, and external advertising ecosystem, ensuring seamless campaign execution, effective inventory management, and revenue optimization.

The incumbent will be responsible for overseeing ad serving platforms, campaign trafficking, programmatic operations, yield support, compliance, and ad quality while safeguarding website and app performance and user experience.

Role & responsibilities

Ad Trafficking & Campaign Delivery

• Manage end-to-end campaign trafficking across web and mobile applications.
• Configure, target, schedule, and monitor direct and programmatic campaigns within the ad-serving platform.
• Ensure timely and accurate delivery of campaigns while proactively addressing pacing, under-delivery, or over-delivery issues.
• Act as the primary technical point of contact for sales teams, agencies, advertisers, and demand partners regarding campaign setup, creative approvals, and reporting.

Ad Technology & Platform Management

• Own and manage the ad-serving ecosystem, including Google Ad Manager or equivalent platforms.
• Oversee programmatic infrastructure, header bidding configurations, mediation setups, and mobile advertising SDKs.
• Manage and troubleshoot ad tags, integrations, and technical implementations across digital properties.
• Maintain compliance-related files such as ads.txt and app-ads.txt to protect inventory quality and authorization.

Yield Support, Reporting & Revenue Reconciliation

• Collaborate with revenue leadership to implement yield optimization strategies, including floor pricing, waterfalls, and header bidding frameworks.
• Monitor campaign performance, inventory utilization, and monetization metrics.
• Manage discrepancy analysis and reconciliation between ad servers, demand partners, and finance systems.
• Deliver accurate campaign delivery and revenue reports to key stakeholders.

Ad Quality & User Experience Management

• Establish and enforce ad quality standards across web and app environments.
• Monitor and prevent the serving of malicious, misleading, or low-quality advertisements.
• Ensure advertising activities do not negatively impact website speed, Core Web Vitals, app responsiveness, or overall user experience.
• Support ad-block mitigation initiatives while maintaining a balance between monetization and user satisfaction.

Compliance & Privacy Governance

• Ensure adherence to industry standards, advertising policies, and brand safety guidelines.
• Manage privacy and consent frameworks, including Consent Management Platforms (CMPs) and applicable data privacy requirements.
• Maintain compliance with advertising ecosystem regulations and publisher best practices.

Team Leadership & Cross-Functional Collaboration

• Serve as the operational bridge between Sales, Revenue, Technology, Product, and external advertising partners.
• Build, mentor, and lead a high-performing Ad Operations team.
• Develop and maintain standard operating procedures (SOPs) for campaign management, troubleshooting, reporting, and escalation.
• Identify opportunities for automation and process improvement to enhance efficiency and scalability.

Key Performance Indicators (KPIs)

• Campaign delivery accuracy and pacing performance
• Fill rates, viewability, and inventory utilization
• Revenue reconciliation accuracy and discrepancy resolution time
• Ad-related impact on website and app performance
• Ad quality incident rates and resolution timelines
• Compliance health across ads.txt, app-ads.txt, and consent frameworks
• Operational efficiency and automation improvements

Preferred candidate profile

• 1015+ years of experience in digital advertising and ad operations.
• Significant hands-on experience managing ad operations across both web and mobile applications.
• Proven expertise in ad-serving platforms, programmatic advertising, and yield management.
• Experience working closely with Sales, Revenue, Product, and Technology teams to support digital monetization initiatives.
• Prior experience within digital media, publishing, OTT, consumer internet, or high-traffic digital platforms is highly preferred.

Skills & Competencies

• Deep expertise in Google Ad Manager (GAM) or equivalent ad-serving platforms.
• Strong understanding of SSPs, DSPs, programmatic advertising, header bidding, and mobile ad mediation.
• Experience troubleshooting ad delivery, tagging, latency, fill-rate, and performance issues.
• Knowledge of Core Web Vitals, website performance optimization, and mobile app responsiveness.
• Familiarity with ads.txt, app-ads.txt, IAB standards, CMPs, and advertising compliance frameworks.
• Strong analytical, reporting, and revenue reconciliation skills.
• Excellent stakeholder management and communication capabilities.
• Proven leadership experience in managing and developing ad operations teams.