Head Branding

Role & responsibilities

To lead brand strategy, corporate communications, content marketing, PR, media planning and patient engagement initiatives while driving brand equity, reputation, awareness and growth.

• Lead and manage the organization's brand portfolio, driving brand strategy, communications, content initiatives, agency partnerships, and team performance to achieve business and growth objectives.
• Develop and execute annual brand plans aligned with overall marketing and business strategies to strengthen brand positioning, equity, and market leadership.
• Plan and implement integrated brand-building, patient awareness, and center visibility campaigns across ATL, BTL, digital, media, and PR channels.
• Drive end-to-end content strategy across digital and offline platforms, ensuring engaging, patient-centric, and business-driven communication.
• Oversee creation and optimization of content including website content, blogs, social media, videos, email campaigns, brochures, patient education material, testimonials, case studies, and thought leadership content.
• Ensure consistent brand identity, messaging, visual standards, and customer experience across all communication touchpoints.
• Lead Public Relations (PR) and Corporate Communication initiatives to enhance brand reputation, media visibility, and stakeholder engagement.
• Build and nurture relationships with media houses, journalists, healthcare influencers, industry associations, and Key Opinion Leaders (KOLs).
• Manage media planning, buying, performance tracking, and optimization across traditional and digital channels to maximize ROI.
• Lead crisis communication and reputation management efforts to protect and strengthen brand credibility.
• Collaborate with clinical, operations, sales, and patient experience teams to translate customer insights into impactful communication strategies.
• Drive patient engagement through awareness campaigns, community outreach, healthcare education programs, and digital storytelling initiatives.
• Manage branding, advertising, content marketing, and PR budgets while ensuring effective utilization and measurable outcomes.
• Monitor campaign performance, brand health metrics, consumer insights, and analytics to optimize brand awareness, engagement, lead generation, patient acquisition, and marketing ROI.
• Conduct competitor analysis, market research, and industry benchmarking to identify emerging trends and growth opportunities.
• Lead thought leadership initiatives including executive profiling, awards, healthcare awareness campaigns, webinars, podcasts, expert articles, and corporate announcements.
• Manage relationships with creative, media, digital, content, and PR agencies to ensure seamless execution of integrated marketing communication (IMC) strategies

Preferred candidate profile

• 12-15+ years of experience in Brand Management, Corporate Communications, Content Marketing, Public Relations, and Integrated Marketing.
• Proven experience in managing large-scale branding and communication campaigns.
• Strong exposure to media relations, reputation management, content strategy, and stakeholder engagement.
• Expertise in marketing analytics, campaign performance measurement, and ROI optimization.
• Excellent leadership, communication, stakeholder management, and team management skills.
• Healthcare, Hospital, Wellness, Consumer Healthcare, Pharma, FMCG, or Consumer Brand experience preferred.