Head Crm Sales

Role & responsibilities

• Lead and manage the Sales and CRM functions across projects and locations.
• Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue targets.
• Manage the complete customer journey, from lead generation and site visits to booking, collections, possession, and post-sales service.
• Establish and monitor CRM processes, SOPs, and performance metrics.
• Lead, mentor, and motivate the sales and CRM teams to achieve business objectives.
• Monitor sales funnel, lead conversion, site visits, bookings, cancellations, and collections.
• Work closely with Marketing to ensure effective lead generation and lead quality.
• Analyse sales data and prepare regular MIS and performance reports for management.
• Improve customer retention, satisfaction, referral business, and overall customer experience.
• Coordinate with internal teams including Marketing, Finance, Legal, Projects, and Customer Support.
• Identify market trends, customer requirements, and competitive activity to support business strategy.
• Ensure timely follow-up and closure of leads through effective CRM systems and processes.
• Develop incentive structures, sales plans, and performance review mechanisms for the team.
• Handle escalated customer issues and ensure timely resolution.

Candidate Profile

• Candidates from established real estate developers/companies are preferred.
• Strong experience in both real estate sales and CRM/customer lifecycle management.