Head Digital Marketing

Roles & Responsibilities

• Build and scale the organization's digital marketing, branding, and communication platform.
• Develop and execute integrated marketing strategies aligned with business growth objectives.
• Strengthen the firm's brand positioning across Wealth, PMS, Institutional Equity, Research, and Investment Banking businesses.
• Drive lead generation, digital acquisition, and client engagement initiatives across all channels.
• Build digital funnels that contribute directly to business development and revenue generation.
• Develop thought leadership, content marketing, and market communication strategies.
• Drive investor education, client engagement, and digital community-building initiatives.
• Manage social media, website, digital campaigns, performance marketing, and online reputation.
• Collaborate with Sales, Research, Product, PMS, and Institutional teams to improve conversion outcomes.
• Build and implement marketing automation and CRM-driven engagement frameworks.
• Utilize AI-enabled tools for content creation, campaign management, analytics, and productivity enhancement.
• Establish marketing performance metrics, reporting systems, and ROI measurement frameworks.
• Manage external agencies, media partners, technology vendors, and digital service providers.
• Build and mentor a high-performance digital marketing and communications team.

Skills Required

Domain Skills

• Strong understanding of Financial Services, Wealth Management, PMS, Investment Advisory, Capital Markets, and Investor Behaviour.
• Expertise in Brand Building, Corporate Communication, and Reputation Management.
• Experience in Digital Marketing, Performance Marketing, and Growth Marketing.
• Strong understanding of Investor Acquisition and Financial Product Marketing.
• Experience in Lead Generation and Revenue-focused Marketing Models.
• Ability to position research, investment products, advisory solutions, and wealth offerings effectively.
• Understanding of customer journeys, digital engagement, and conversion optimization.
• Experience in thought leadership, content strategy, and market communication.
• Ability to create scalable demand-generation and digital growth frameworks.
• Understanding of branding within highly regulated financial services environments.

Technical Skills

• Marketing Automation Platforms.
• CRM and Lead Management Systems.
• Google Analytics, GA4, Search Console, and Web Analytics Tools.
• SEO, SEM, Paid Media, and Performance Marketing Platforms.
• AI-enabled Marketing, Content Creation, and Campaign Management Tools.
• Social Media Management and Digital Publishing Platforms.
• Marketing Dashboards and ROI Measurement Systems.
• Data Analytics and Campaign Optimization Frameworks.
• Website Management, Landing Page Optimization, and Conversion Tracking.
• Email Marketing, Drip Campaigns, and Marketing Automation Ecosystems.
• Advanced Excel, Reporting, and Business Intelligence Tools.

Managerial Skills

• Brand Leadership and Strategic Thinking.
• Revenue-focused Marketing Leadership.
• Team Building and Performance Management.
• Stakeholder Management and Cross-functional Collaboration.
• Agency and Vendor Management.
• Project Management and Campaign Execution.
• Communication and Presentation Skills.
• Commercial Acumen and Business Orientation.
• Decision Making and Problem Solving.
• Ability to build scalable marketing and growth engines.

Qualification

• Bachelor's or Master's Degree in Marketing, Communications, Business Management, Digital Marketing, or related field.
• MBA (Marketing) preferred.
• Certifications in Digital Marketing, Growth Marketing, Analytics, Marketing Automation, or AI Tools preferred.

Experience

• 10+ years of relevant experience in Digital Marketing, Brand Management, Growth Marketing, Performance Marketing, or Marketing Leadership.
• Experience within Financial Services, Wealth Management, PMS, Capital Markets, FinTech, Investment Advisory, or BFSI organizations preferred.
• Demonstrated experience in lead generation, client acquisition, and revenue-linked marketing initiatives is mandatory.
• Experience building digital growth engines and marketing automation ecosystems preferred.