Head Digital Marketing

Role & responsibilities

The Head of Digital Marketing owns the growth and profitability of Ahujasons digital business. That means the e-commerce store, the corporate gifting demand engine, and the brand presence that feeds both. The person is accountable for revenue and return on ad spend, and equally for building a team and a system that keeps producing results without depending on any one individual.

This is not a hands-off strategy role. The person will still get into ad accounts, still read the numbers themselves, and still write creative briefs. The difference from the current setup is leadership: the ability to direct a content team toward creative that actually converts, to develop people, and to run the function with discipline through a highly seasonal business cycle.

Annual media budget under management

Approximately Rs. 65 lakh to Rs. 90 lakh. Current run rate is Rs. 15,000 to Rs. 20,000 per day on e-commerce and Rs. 3,000 to Rs. 5,000 per day on corporate gifting, with seasonal swings. Budget is not the constraint; return on it is.

Revenue lines owned

E-commerce (own Shopify store, no marketplaces) and corporate gifting lead generation. Combined digital-led revenue to be confirmed by Finance before the role is offered.

Channels

Meta Ads, Google Ads, SEO, email marketing, WhatsApp marketing, LinkedIn and Lusha outbound, organic social.

Direct reports

Social Media Manager. Content team of photographer, video editor and graphic designer. Functional coordination with the web developer and the e-commerce operations team.

Indirect scope

Shopify storefront experience, product listing quality, order status visibility, inbound enquiry handling.

Reports to

Director, Digital Divisions.

Preferred candidate profile

Essential

• 8 to 12 years in digital marketing, with at least 3 years leading a team of five or more.
• Direct, hands-on ownership of Meta Ads and Google Ads accounts at a monthly spend of Rs. 5 lakh or above. Agency oversight alone is not sufficient; we need someone who has been accountable for the number, not for the client relationship.
• Proven experience running a Shopify or comparable D2C store as a revenue line, including conversion rate work, not only traffic acquisition.
• Demonstrated ability to brief and direct creative teams. The candidate should be able to explain, with examples, how they turned a creative idea into a measurable performance result.
• B2B or corporate lead generation experience, ideally including LinkedIn and outbound tooling.
• Practical AI fluency: routine use of AI tools for creative production, copy, campaign analysis, reporting and automation, with specific examples of workflows they have built and what those workflows saved or earned.
• Comfort with a seasonal, inventory-led business where demand concentrates into a few months.

Preferred

• Background in fashion, apparel, accessories, gifting, jewellery or a comparable visual-led category.
• Exposure to a family-run or promoter-led business, where influence matters more than formal authority.
• Experience with email and WhatsApp retention marketing, not just acquisition.
• SEO depth, including technical SEO on Shopify.

Remuneration

shall not be a limiting factor for the right candidate