Head Digital Media

Roles and Responsibilities :

• Develop and execute comprehensive digital media strategies to drive business growth
• Manage a team of digital media planners to ensure effective campaign execution across various platforms (paid media, publishing).
• Collaborate with cross-functional teams to integrate digital media plans with overall marketing objectives.
• Analyze campaign performance data to optimize future media strategies.

Job Requirements :

• 10-20 years of experience in head digital media roles
• Proven track record in developing successful paid media campaigns on social media platforms.
• Strong understanding of broadcasting and publishing channels' capabilities for brand promotion.
• Excellent media planning skills with ability to analyze complex data sets.