Head Ecommerce & Performance Marketing All Digital Platforms

Role & responsibilities

developing products that augment and not impinge upon their already busy lifestyle thereby fulfilling their healthcare needs.

KEY ROLES AND RESPONSIBILITIES

1. E-commerce Strategy & Channel Development

Develop and execute the overall e-commerce growth strategy aligned to business objectives.

Drive channel expansion across marketplaces, quick commerce and emerging digital platforms.

Build strategic partnerships with key platform stakeholders.

Monitor market trends, competition and consumer behavior to identify growth opportunities.

Lead annual business planning and channel growth initiatives.

2. Revenue Growth & Profitability

Own the e-commerce P&L, driving revenue growth, profitability and market share.

Manage pricing, promotions, assortment and investment allocation to maximize returns.

Define and track key business KPIs across sales, margins and customer acquisition.

Drive forecasting, budgeting and commercial performance reviews.

Identify and implement opportunities to improve business efficiency and profitability.

3. Performance Marketing & Digital Growth

Lead performance marketing strategy across marketplace ads, Google, Meta and other digital channels.

Own media budgets and drive customer acquisition, conversion and retention.

Partner with media and analytics agencies to optimize campaign effectiveness and ROAS.

Leverage data and consumer insights to improve marketing efficiency and business growth.

Drive measurement frameworks and continuous optimization of digital investments.

4. Consumer Insights & Marketplace Excellence

Develop platform-specific assortment, content, pricing and promotional strategies.

Drive product discoverability, conversion and share of search across marketplaces.

Ensure successful new product launches and category growth on digital channels.

Collaborate with Brand and Marketing teams to deliver integrated consumer-centric initiatives.

Continuously benchmark competitive performance and identify growth opportunities.

5. Operations & Customer Experience

Partner with Supply Chain and Operations teams to ensure product availability and service excellence.

Drive inventory planning, fulfillment efficiency and stock health management.

Ensure catalog accuracy, operational compliance and smooth order execution.

Monitor customer satisfaction, ratings, reviews and returns performance.

Lead initiatives to enhance customer experience across platforms.

6. Reporting, Analytics & Business Governance

Establish KPIs, dashboards and reporting mechanisms to monitor business performance.

Lead periodic business reviews and provide actionable insights to leadership.

Drive forecasting, sales planning and data-led decision making.

Leverage analytics to identify growth opportunities and performance gaps.

Manage relationships with marketplace, media and analytics partners.

7. Leadership & Team Development

Build, lead and develop a high-performing e-commerce and performance marketing team.

Foster a culture of ownership, innovation and execution excellence.

Drive cross-functional collaboration across Sales, Marketing, Supply Chain and Finance.

Mentor team members and strengthen organizational capabilities.

Ensure alignment of team objectives with overall business goals.

Preferred candidate profile

Marketing, preferably within FMCG, Consumer Healthcare, Personal Care, or Consumer Products.

Proven track record of independently managing large-scale e-commerce businesses with full P&L ownership.

Demonstrated success in scaling businesses across Amazon, Flipkart, Quick Commerce, D2C, and other digital platforms.

Strong experience in managing sizeable digital media budgets and delivering profitable growth through performance marketing.

Requirement : Open to travel 7/8 days a month