Head Ecommerce

We at the Being Human Clothing are looking for an experienced Head Ecommerce to lead the Company's end-to-end E-Commerce business.

Role Summary: Lead the Company's end-to-end E-Commerce business with complete ownership of revenue, profitability, customer experience, digital merchandising, marketplace management, D2C growth, omnichannel initiatives, and commercial performance. The role is accountable for building a scalable digital commerce ecosystem while maximizing contribution margins and delivering sustainable business growth.

Qualification: MBA/PGDM in Marketing, Retail, or Business Management from a reputed institution.

Additional Qualification Certifications in Digital Commerce, Analytics, E-Commerce Platforms, or Digital Transformation would be an advantage.

Total Experience: 15 to 20 years of experience in marketing, with at least 5 years in a leadership role. Experience in the retail fashion, apparel, lifestyle, or consumer brands industry is preferred.

Job Description:

Business & P&L Ownership

• Own the complete E-Commerce P&L across D2C and marketplaces.
• Deliver revenue, contribution margin and profitability targets.
• Develop annual business plans and growth strategies.

Marketplace Management

• Lead business across Myntra, Amazon, Flipkart, Ajio, Q.Com, TataCliq and emerging channels.
• Drive assortment planning, pricing architecture, promotions and marketplace visibility,
• profitability and sell through.
• Build strategic relationships with marketplace leadership.
• Reduce returns while improving sell-through and profitability.

D2C Business

• Own D2C website growth strategy.
• Improve customer journey, UX, merchandising and conversion.
• Drive personalization, loyalty integration and customer retention.
• Enhance checkout, fulfilment and last-mile experience.
• P&L, 3PL and warehouse.

Commercial & Merchandising

• Drive category expansion and assortment optimization.
• Partner with Product, Design, Buying, Planning and Supply Chain for inventory efficiency.
• Optimize pricing, markdowns and promotional calendars.
• Improve digital merchandising and conversion rates.

Omnichannel Commerce

• Build omnichannel capabilities.
• Drive Click & Collect, Endless Aisle and unified commerce initiatives.
• Improve customer experience across digital and physical channels.

Performance & Analytics

• Monitor GMV, Conversion Rate, AOV, Contribution Margin, and overall business performance.
• Build business dashboards and performance reviews.
• Collaborate with marketing to improve CAC, ROAS, LTV, and Repeat Rate

Team Leadership

• Build and mentor high-performing teams across:
• Marketplace KAM, D2C and content manager.
• Digital Merchandising.
• Inventory & MIS and Customer Operations.

Skills:

• E-Commerce business, P&L Management
• Marketplace Management, Inventory Planning
• D2C Strategy, Digital Merchandising
• Omnichannel Commerce, CRM & Loyalty
• Business Analytics and Cross-functional Collaboration.
• Pricing Strategy & Customer Experience

Desirable Attributes:

• Strong commercial orientation & Digital-first mindset
• Customer-centric approach & Data-driven decision making
• Strategic thinking with execution excellence
• Strong stakeholder management
• High ownership and accountability

Competencies Required:

Strategic Thinking, Customer entricity

Analytical Thinking, Execution Excellence

Change Leadership and Financial Acumen

Collaboration, Negotiation and Result Orientation