Head Ecommerce

Job Summary

We are looking for an experienced Head E-commerce to lead and accelerate the company's online FMCG business across marketplaces, quick-commerce platforms, D2C, and other digital channels.

Key Responsibilities

1. E-commerce Business Strategy

• Develop and execute the company's overall e-commerce growth strategy.
• Own the online business P&L, revenue, margins, and profitability.
• Build annual, quarterly, and monthly sales plans.
• Identify opportunities across marketplaces, quick commerce, D2C, and emerging digital channels.

2. Marketplace & Quick-Commerce Management

• Manage key accounts and business relationships with major e-commerce and quick-commerce platforms.
• Drive sales and visibility through platform-specific promotions, campaigns, banners, search placement, and product merchandising.
• Negotiate commercials, margins, visibility investments, promotional plans, and annual business agreements.

3. Revenue & Profitability

• Own monthly, quarterly, and annual online sales targets.
• Drive GMV/NMV, net revenue, gross margin, and contribution margin.
• Develop pricing, discounting, promotion, and assortment strategies.
• Optimize trade spends and promotional investments.

4. Quick-Commerce Growth

• Develop and execute strategies for quick-commerce channels.
• Improve product availability, assortment, visibility, and ranking across dark stores.
• Drive sales through tactical promotions and platform-led events.
• Analyze store-level and SKU-level performance.

5. D2C & Digital Growth

• Lead the company's D2C/e-commerce website business.
• Improve traffic, conversion rate, AOV, repeat purchases, and customer retention.
• Develop customer acquisition and retention programs.
• Coordinate with digital marketing teams on Google, Meta, affiliate, influencer, and other acquisition channels.
• Optimize CAC, ROAS, and customer lifetime value.

6. Category & Product Management

• Develop the right online assortment by platform and consumer segment.
• Identify hero SKUs and high-growth categories.
• Drive new product launches and online-exclusive packs/bundles.

7. Supply Chain & Availability

• Work closely with demand planning, supply chain, warehouse, and sales teams.
• Ensure optimum inventory levels across online channels.
• Improve fill rates and reduce stock-outs, cancellations, expiry, and excess inventory.

8. Digital Marketing & Consumer Acquisition

• Develop digital campaigns to build brand awareness and drive sales.
• Work with internal teams and agencies to optimize performance marketing.
• Monitor ROAS, CAC, conversion, traffic, and consumer acquisition.

9. Data & Business Analytics

• Establish dashboards and reporting for online business performance.
• Analyze sales by channel, platform, category, SKU, geography, and customer segment.
• Track key business metrics and identify corrective actions.

10. Team & Stakeholder Management

• Lead and develop the e-commerce team.
• Manage marketplace account managers, category teams, agencies, and external partners.
• Work cross-functionally with Sales, Marketing, Finance, Supply Chain, Demand Planning, IT, and Product teams.
• Establish clear KPIs and performance standards for the team.