Head Marketing

Key Responsibilities

• Own the global B2B marketing strategy across brand, product marketing, digital and demand generation.
• Shape positioning, messaging and category narrative for a technology-led business.
• Drive modern B2B marketing across website, LinkedIn, content, thought leadership, customer stories and digital campaigns.
• Build demand-generation programs that contribute to MQLs, sales pipeline and revenue.
• Partner closely with business leadership, Sales, Product and Customer Success.
• Lead website and digital experience strategy with a strong focus on customer journey and conversion.
• Build, mentor and develop a high-performing marketing team.
• Track marketing effectiveness through ROI, CPL, conversion and pipeline metrics.

Mandatory Requirements

• 10+ years of global B2B technology/digital marketing experience.
• Proven experience in positioning, product marketing, brand/content and demand generation.
• Experience working with global enterprise markets beyond India.
• Strong understanding of modern B2B digital marketing and storytelling.
• Startup/scale-up mindset with the ability to build and execute hands-on.

Good to Have

• B2B SaaS / enterprise software / industrial technology experience.
• Manufacturing, supply chain, logistics, AI or related technology exposure.
• Experience launching or repositioning a brand, website, product or category.
• Strong combination of Product Marketing + Brand/Content + Demand Generation.
• Experience building a marketing function in a startup/scale-up environment.